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As the MICE industry takes its first steps towards recovery with a positive pick up during the last few months of last year, Movenpick Hotels & Resorts are reacting to meeting planners’ concerns about budgets by creating a value add USD 1 meeting package.
Meeting planners who book ten rooms or more at either corporate rates or qualifying Movenpick Hotels & Resorts best available Internet rates can avail of a full meeting package comprising lunch, coffee breaks and standard equipment for just USD1. This package is valid from January 1st to September 30th 2010, at any of the Movenpick Hotels & Resorts across Asia.
“We are fully aware that organisations are extremely protective of their budgets right now, which is why we came up with this meetings offer” said Christina Bartz vice president sales and marketing Asia. “By offering value driven event and meeting packages we are confident that we can attract news business and retain existing clients”.
While there is no doubt that the meetings, incentives, conventions and exhibitions market in Asia suffered as much as the rest of the world this year hoteliers in the region are quietly confident of a healthier year in 2010 for all concerned.
“We anticipate that next year will see a significant improvement in the number of events and attendees at these events, although not to the levels of the heady days of 2007 and 2008 just yet” said Bartz.
Movenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a concentration in its core markets of Europe, Africa, the Middle East and Asia. The international hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Movenpick Hotels & Resorts has clearly positioned itself in the upscale segment. The hotel group stands for uncompromising product and service quality and is owned by Movenpick Holding (66.7%) and the Kingdom Group (33.3%).
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
