HSMAI’s Certified Hospitality Digital Marketer (CHDM) program enhances Vizergy’s expertise.
JACKSONVILLE, FL – Vizergy, a leader in hotel Internet marketing, is the first company to have their entire client services team, which consists of 20 plus account managers and digital marketing strategists, certified by the Hospitality Sales and Marketing Association International (HSMAI). The CHDM program, which was created in 2012, does exactly what the name says – it certifies hospitality industry professionals as expert digital marketers.
Vizergy worked closely with HSMAI over the past year, ensuring each member of their team became certified. The certifications, along with the required studying and testing, are another way to keep Vizergy’s staff at the forefront of the industry’s latest developments and strategies. This translates to exceptional client service, efficient marketing efforts and impressive ROIs for Vizergy’s diverse portfolio of branded and independent properties and hotel management companies.
“Vizergy was one of the first digital marketing agencies to make a commitment to have its entire client facing team certified with our CHDM offering, and now, that commitment has come to fruition,” said Fran Brasseux, Executive Vice President of HSMAI. “It’s nice to have a fellow industry leader like Vizergy, along with Best Western, Marriott and others, so enthusiastic about the program. Since the program’s inception in 2012, we’ve helped spearhead a consistent sharing of digital marketing expertise industry wide, and we look forward to the future.”
“Digital marketing is complex and constantly changing,” said Pam Rothenberg, Vizergy’s Director of Client Services. “HSMAI’s CHDM acts as a standard knowledge base, makes sense of the complexities and keeps up with the changing environment, providing hotel marketers with a comprehensive understanding of the nuances of our marketplace. This initiative demonstrates that we are continuing down the path of providing our clients with savvy digital strategists equipped to achieve better returns.“
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