W Hotels of Starwood Hotels & Resorts Worldwide continues their expansion with an agreement with New York-based real estate developer Moinian Group to operate the W New…
W Hotels of Starwood Hotels & Resorts Worldwide continues their expansion with an agreement with New York-based real estate developer Moinian Group to operate the W New York-Downtown Hotel & Residences, a new luxury property in downtown Manhattan.
The W New York-Downtown Hotel & Residences will mark the W brand`s arrival in New York City`s recently revitalized downtown area. The newly constructed building is anticipated to open in 2008, with residential sales expected to begin in mid-2007.
W is deeply connected to Manhattan and we`re proud to be a part of this important project to revitalize this part of the City, said Ross Klein, President of Starwood`s Luxury Brands Group. W New York-Downtown will create a destination inside a destination, adding substance, style and luxury to Manhattan`s most anticipated new development.
Moinian Group, one of the nation`s top real estate developers, is the owner and developer of the project and Gwathmey Siegel & Associates Architects has been named design architect for the building. SHVO Marketing is handling exclusive marketing and sales for the property and will open the W New York-Downtown Residences Welcome Center by mid-2007, directly opposite the building`s construction site.
This project will be a premier destination in downtown Manhattan because it brings both new visitors to the city and new residents to the neighborhood, said Joseph Moinian, President & CEO of Moinian Group. The W Hotels brand, and its sophisticated, well-traveled and savvy clientele, will help shape the cultural landscape of the area, making downtown New York City an even more desirable destination.
Michael Shvo, President of SHVO Marketing, agrees. This property offers an exceptional opportunity to live downtown, said Mr. Shvo. Few brands can match the lifestyle appeal of W Hotels, which immediately conveys a strong contemporary style and elevated taste-level to the buyer. As big believers in downtown New York City, we`re thrilled to be part of this project, and will create a dynamic, interactive sales experience for the W brand that will make buying at the W New York-Downtown Hotel & Residences a very easy decision.
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