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Xhibition PR announced as agency of record for Rooms Hotels in Georgia

Rooms Hotels
Rooms Hotel Kazbegi, part of the Rooms Hotels' portfolio.

Today, Rooms Hotels boasts four unique properties across the country.

TNILISI, GEORGIA – Xhibition PR has been named the agency of record for the leading Georgian hospitality brand, Rooms Hotels. Established in 2012 by entrepreneur Temur Ugulava, and led by its CEO, Valeri Chekheria, Rooms Hotels is an independent lifestyle brand featuring a collection of high-end properties, all proud members of Design Hotels. A true pioneer, Ugulava set a new standard of luxury by elevating the Georgian hospitality experience with the launch of the first Rooms property in Kazbegi, and he continues to be a driving force behind the thriving tourism to the country. As Rooms Hotels’ portfolio continues to grow with properties in Tbilisi, Kazbegi, Bakuriani, and now Batumi, Xhibition has been appointed to support the global communications for the Rooms Hotels’ brand.

Rooms Hotels continually builds on its unique offering that embraces contemporary design while celebrating Georgian gastronomy and culture. This September, Rooms Hotels launched its first seaside property on Georgia’s west coast: Rooms Batumi. Situated in the historic quarter of the coastal city, the seasonal Rooms Batumi soft-opened with 70 rooms and will return next season with 120 rooms and suites, a spacious rooftop featuring an outdoor swimming pool, a vibrant bar, and a main restaurant. Additionally, a casual diner and bar on the ground floor, a well-equipped gym, and two conference rooms will be available. Rooms Batumi’s sleek design utilises natural materials, fine lines, and geometric shapes, presenting a contemporary and modern interior within a beautiful historic facade. The hotel aims to offer guests an elevated experience whether travelling for business or pleasure, as well as becoming a distinguished social and cultural spot in the city.

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