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SITE’s Incentive Summit builds and bridges cultures in Andermatt, Switzerland


60 incentive travel professionals gather in Andermatt, Switzerland, and discover a new vision for Alpine incentives.

CHICAGO – SITE’s Incentive Summit Europe has just concluded in Andermatt, Switzerland, with 60 incentive travel professionals building and bridging cultures while discovering a new vision for Alpine incentives.

This year’s program was the fourth edition of the Summit, with other successful past years’ programs held in Verbier (Switzerland), Geneva/Montreux (Switzerland) and Ljubljana/Bled (Slovenia).

Boutique by choice and intimate by design, Incentive Summit Europe focuses on quality and innovation: quality in relationships, learning experiences and destination immersion; and innovation in program design and implementation.

Hosted at the stunning Radisson Blu Hotel, Andermatt (opened in 2019), three action-packed days included evening networking events at the Chedi and the Cotton Club, plenary sessions on the future of incentive travel and event design, and immersive experiences on and off the mountains, including ice-sculpting and llama-trekking.


“Incentive Summit Europe is now an established fixture, along with Incentive Summit Americas, in SITE’s annual calendar of events. The ’boutique’ dimension of our Summit Series allows us to connect meaningfully with attendees and mediate quality learning and destination immersion experiences that highlight the unique role of incentive travel in bridging and building cultures. We’re extremely grateful to the Switzerland Convention & Incentive Bureau (SCIB) for their gracious partnership since the launch of Incentive Summit Europe in 2018,” said SITE CEO Annette Gregg, MBA, CMM.

“As the world’s only destination marketing organization (DMO) to include the word ‘incentive’ in its name, we certainly demonstrate our unequivocal commitment to the incentive travel sector,” said Barbra Albrecht, Head of Switzerland Convention & Incentive Bureau. “With great connectivity by air and rail, unparalleled hospitality infrastructure, and undisputed destination appeal, Switzerland is the incentive destination par excellence. We’re thrilled to showcase Andermatt to SITE’s global community as an emerging year-round, integrated resort that sets out a new vision for Alpine incentives.”

“A key element in this new vision for Alpine incentives is the unwavering commitment to environmental, social and governance (ESG) factors that’s at the heart of all we do,” said Andreas Meier, General Manager of the Radisson Blu Reussen, Andermatt. “These factors are central to our ownership, management and franchise structure; to our food, beverage and housekeeping protocols, to our staff relations and, crucially, to our outreach into the local village community. Hotel facilities are made available, for example, to older citizens and mother and baby groups. We’re delighted to have been able to share our sustainability commitment with SITE’s global community.”

SITE’s Incentive Summit Series continues later this year, with Incentive Summit Americas taking place in St. John’s, Newfoundland (Canada) in July.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.