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EUROPALCO expands its presence in the events industry with major acquisitions


The Portuguese service provider increases its reach with strategic investments in three local companies.

LISBON – EUROPALCO, provider of solutions for events and shows in Southern Europe, announces major investments in three dynamic Portuguese companies: Rise, NEW Audiovisuais, and AV Tech, marking a significant step towards geographic expansion and technological advancement in the events industry.

These strategic acquisitions demonstrate Europalco’s dedication to offering broader and stronger services to its clientele, expanding both its size and geographic coverage, and strengthening its position in the market.

Founded in 2012 by experienced professionals in the audiovisual sector, Rise quickly became a reference option for companies looking for innovation in their events. With offices in the Algarve and Lisbon, Rise specialises in exceeding clients’ expectations through tailor-made solutions in projection, sound, lighting, video, IT and networks, stages and scenography. Its creative approach includes 3D venue mapping and technical visits, ensuring seamless visualisation of events for clients, with operations expanding across Europe, including Spain and Italy.

The synergy between Europalco and Rise holds the promise of ample opportunities for growth and innovation. With aligned values and a shared focus on excellence, both companies are poised to revolutionise the events landscape, setting new benchmarks for success.

NEW Audiovisuals, established in 2017, specialises in the rental of audiovisual systems and technical support for events. With a dedicated team that knows the needs of the market, NEW Audiovisuals aims to energise the sector through innovative technologies and excellent service.

AVTECH, founded in 2016, is an audiovisual engineering company that desaigns and implements integrated solutions for various venues, including auditoriums, hotels and commercial spaces. With a team that has 15 years’ experience in the sector, AVTECH excels in projects of all scales, from small assemblies to large-scale installations.


EUROPALCO and Rise executive team.

Filinto Francisco, CEO of Rise, expresses his enthusiasm for the agreement: “We are delighted to embark on this transformative journey with Europalco. Together, we anticipate unprecedented growth and value creation in the events industry.”

João Cardoso, CEO of NEW Audiovisuais and AV Tech, shares similar sentiments: “We are very happy to partner with Europalco on this transformational journey. Together, we share a commitment to innovation and excellence, and we are confident that our collaboration will redefine the standards of our industry.”

Pedro Magalhães, CEO of Europalco, underlines the importance of these partnerships, stating: “Our teaming with Rise, NEW Audiovisuais and AV Tech allows us to enhance our service offering and geographic presence, ensuring that we continue to meet the evolving needs of our customers with excellence and innovation”.

Furthermore, Europalco’s negotiations for the acquisition of two additional companies in 2024 signify its unwavering dedication to expanding its presence in key regions of Portugal and diversifying its portfolio to offer a full range of event-related services.

Europalco’s journey over the past 27 years has been marked by continuous growth and a relentless pursuit of excellence. As it ventures into new territories and business segments, Europalco remains steadfast in its commitment to nurturing talent, fostering innovation and delivering unparalleled customer experiences.

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