The platform addresses two key pain points for businesses: it allows them to book and manage their travel all in one place, and provides a full stack of climate features including emissions calculations, reductions and quality data for ESG reporting.
COPENHAGEN, DENMARK – Goodwings, a climate-focussed SaaS travel management platform based in Copenhagen, Denmark, announces the successful completion of their late seed investment round which includes funding from Global Cleantech Capital (GCC), JTB USA – a US subsidiary of JTB Corp and one of the leading global travel agencies, as well as from existing investors. With this investment, Goodwings gains JTB USA as a world-class strategic partner that can help expand its global footprint and drive significant growth in client acquisition and ARR. It also means that Goodwings can develop product features that cater to the growing market of businesses required to disclose their emissions and reach Net Zero goals.
As travel exceeds pre-pandemic levels, and businesses scramble to deliver on climate targets, sustainability has become a key issue, presenting a huge investment opportunity for travel providers like JTB Group who are seeking to gain a competitive advantage in this space. “There’s a seismic shift taking place across the travel sector. With sustainability now dominating the corporate agenda, it will be businesses that lead from the front that will reap the benefits.” said Geert de Boo, VP of Global Business Travel at JTB USA, adding “Our investment into Goodwings allows us to honor our 111 year heritage, while propelling us into the future of responsible travel.”
- New climate legislation driving growth in responsible travel market
- B2B travel sector investing heavily to secure a strategic advantage
- Goodwings’ travel and sustainability solution sees record growth
Goodwings has developed a cashback model that subsidizes the decarbonization of travel, and helps reduce the overall footprint of an industry that contributes to between 8-11% of total global GHG emissions. The platform addresses two key pain points for businesses: it allows them to book and manage their travel all in one place, and provides a full stack of climate features including emissions calculations, reductions and quality data for ESG reporting.
Paul Kloppenborg, CEO at Global Cleantech Capital explains the uniqueness of the offering: “There is no other solution that’s catering to the surge in post-pandemic travel and the growing demand for businesses to disclose their emissions. Goodwings is strategically positioned at the intersection of this trend and we feel confident they can dominate this space for years to come”. In an era of heightened environmental awareness and new climate legislation, Goodwings is a game-changing solution that will revolutionize how businesses measure and reduce their travel footprint now and in the future.
Goodwings has already seen a huge increase in subscriptions over the last 12 months as businesses prepare for new legislation and reevaluate their operations to reduce their climate impact. Christian Møller-Holst, founder and CEO of Goodwings is confident that the partnership with JTB USA will take the business to new heights: “The investment and strategic partnership with JTB USA presents a huge growth opportunity for Goodwings. The market is primed for solutions like ours and we’re excited to see what the collaboration between our two businesses can deliver.” With this latest investment round, Goodwings stands poised to shape the future of travel with a world-class travel management and sustainability solution that will help businesses deliver on their Net Zero goals.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
