Black Diamond will manage the account alongside its wider portfolio of mountain destination clients including Aspen Snowmass, Alterra Mountain Company and Tourism Whistler.
Meribel Tourisme has appointed Black Diamond as its UK PR agency to promote it as Europe’s leading year-round mountain travel destination. Black Diamond’s UK-focused strategy will position the resort as the destination for both winter and summer seasons, tapping into the large British contingent of tourists who travel to Meribel in winter and emphasising the lesser-known summer adventure activities it has to offer.
Black Diamond is a London-based integrated communications agency, part of International Tourism Group and is the leader in travel and tourism public relations as well as travel trade, digital and consumer marketing within the sector.
Jim Odoire, Managing Director, Black Diamond commented; “We are thrilled to be working with Meribel Tourisme. We’re excited to be promoting the destination for both summer and winter using our extensive knowledge of the mountain and outdoor pursuits sector to show off the exciting events the resort has to share, as well as framing why it is an up-and-coming summer destination.”
“Adding Meribel Tourisme to our roster of European clients is a real highlight for us and the resort has a great deal of fresh news to share. Ease of access by plane, train or car along with familiarity of the resort among British tourists means there has never been a better time to build on this reputation and inspire tourists to visit.”
Black Diamond will manage the account alongside its wider portfolio of mountain destination clients including Aspen Snowmass, Alterra Mountain Company and Tourism Whistler.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
