Strengthening tourism ties through a key initiative by the Italian National Tourist Board (ENIT) in collaboration with Aeromexico and supported by the Lazio and Campania Regions.
Italy and Mexico are fortifying their tourism relationship through a high-profile event organized by the Italian National Tourist Board (ENIT), in partnership with Aeromexico and with the backing of the Lazio and Campania regions. An exclusive Familiarization Trip (Fam Trip) is tailored for 12 leading Mexican tour operators, aimed to underscore the significance and need to boost tourism to Italy as a destination. The tour operators will travel aboard Frecciarossa, a partner in the initiative, to explore Naples and experience the attractions of Campania.
This significant promotional effort marks a crucial step in cementing ties between Italy and Mexico, initiated earlier this year with the successful launch of a direct flight route between Mexico City and Rome by Aeromexico. The initiative has already proved to be successful, facilitating travel between the two nations and increasing tourist flow into Italy. The 12 primary Mexican tour operators participating in the Fam Trip are significant market players and crucial partners for Aeromexico, both in terms of revenue and market presence. Each of these companies specializes in the MICE/corporate and luxury sectors, and top managers and directors will participate, ensuring direct dialogue with Italian tourism industry leaders.
The Fam Trip aims not only to showcase Italy’s unique offerings to a select group of Mexican operators but also to strengthen bilateral ties and promote two-way tourism. Italy presents itself as an exceptional destination for Mexican travelers, offering an unparalleled blend of culture, history, cuisine, and natural beauty. “This initiative is another step in our mission to promote Italy and strengthen international relations. We’re excited to collaborate with Aeromexico and the Lazio and Campania regions to welcome Mexico’s top tour operators. We will work tirelessly to ensure this event further strengthens Italy-Mexico ties and contributes to the ongoing success of Italy’s tourism sector. It is a tangible sign of our commitment to building a more prosperous and shared tourism future between our nations,” said Ivana Jelinic, President and CEO of ENIT.
In an increasingly interconnected world, the Fam Trip signifies progress in establishing a long-lasting tourism partnership between Italy and Mexico, promising mutual benefits. Italy and Mexico are uniquely individual destinations, and this collaboration represents an extraordinary opportunity for both nations to thrive through tourism. The Italy-Mexico Fam Trip is expected to yield remarkable results and further reinforce cultural and tourism links between the two countries.
For professionals in the travel and hospitality sectors, understanding such international collaborations is essential for anticipating market trends and leveraging cross-border partnerships.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.