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Alliants targets US growth with senior appointments

Left to right: Gareth Fraser, VP Sales Enablement & Operations Alberto Santana, Chief Revenue Officer​​​​​​​ Aaron Smith, Enterprise Sales Executive.

Alliants is a proud member of the HTNG Vendor Advisory Council and the American Hotel & Lodging Association (AHLA).

Alliants, leading provider of guest experience technology and expertise, is ramping up its activity and presence in the US hotel market alongside an expanded senior commercial team. Alliants has appointed the following leaders to grow its global presence and support its customers:

  • Alberto Santana, Chief Revenue Officer
  • Gareth Fraser, VP Sales Enablement & Operations
  • Aaron Smith, Enterprise Sales Executive

Alliants CEO and co-founder Tristan Gadsby commented: “This year we are focusing on hyper growth, so I am delighted to welcome such a wealth of talent and experience to our US team. In our industry, relationships are everything, so we will be harnessing the longstanding networks that our newcomers share.”

Alberto Santana, Chief Revenue Officer said, “There is a massive opportunity for hotels to improve and modernize how they interact and engage with guests and customers. Travellers are starving for personalized experiences and local expertise. Alliants has been a key partner to help hotels realize how to use data driven analytics to provide a frictionless and integrated experience for the guest journey, and I am excited to be a part of telling that story.”   

Gareth Fraser, VP Sales Enablement & Operations, added: “The hospitality industry has been reinventing itself as never before, embracing digitisation, automation, and key technologies to enhance guest experience and deliver profitability to investment stakeholders. As the hotel guest experience solutions leader, Alliants is key to that growth, particularly in the Americas.”

Aaron Smith, Enterprise Sales Executive, said: “It’s the right time for Alliants to be building brand awareness here in the US as well as in the Caribbean and Latin America.”

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