Berlin-based Travel-Tech company Tourlane brings on key marketing hires from Airbnb, Expedia, HomeToGo, and Kayak as the company enters its next stage of growth.
BERLIN, GERMANY – Tourlane, the leading online travel company for tailor-made dream vacations, announced the appointment of Stefan Petzinger as Senior Vice President Marketing Europe, David Loris as Head of Paid Search, Joanna Booth as Head of Inbound Marketing, and Julian Trautwein as Head of Communications and Brand today. The four executives have joined Tourlane’s management team led by joint CEOs and Co-Founders Julian Stiefel and Julian Weselek.
Tourlane combines proprietary technology with the expertise of experienced travel specialists to make the planning and booking of multi-day trips seamless and personal for travelers. Tourlane customers can choose between fully personalized itineraries or ready-made packaged options that have been curated & qualified by the Tourlane experts to over 60 destinations worldwide. Any trip, whether it is a self-drive safari in Tanzania, a private-guided trip to the Galapagos Islands or a luxurious expedition to New Zealand, can be tailored to the traveler’s individual needs and booked in just a few clicks, all in one place.
"We’re thrilled to welcome David, Joanna, Julian, and Stefan on board. We are working to build an iconic and unique travel brand and strongly believe that our new marketing leadership team will lift our brand to new heights” noted Julian Stiefel, Co-CEO & Co-Founder of Tourlane.
David Loris joins Tourlane as new appointed Head of Paid Search specializing in the development of in-house automation solutions for the management of Google Ads. Before joining Tourlane he was a consultant for Travelocity, Zalando, eDreams Odigeo, and GetYourGuide. Prior to this, he was Director of Search Intelligence at Expedia, where he led a Data Science team focused on the development of algorithms for optimization of performance management channels.
Joanna Booth joins Tourlane as the Head of Inbound Marketing, where her team will work to increase organic traffic, leads, and bookings through content and campaign initiatives. Previous to Tourlane, Joanna worked at HomeToGo as the Head of Inbound Marketing for English speaking markets. With over 7+ years of experience in inbound marketing, Joanna has worked with startups, scale-ups, and enterprise companies in e-commerce, mar-tech, and travel-tech to improve their websites and results.
Julian Trautwein joins Tourlane as Head of Communications & Brand. For the past 5 years, Julian led Airbnb's communication across various regions in Europe. Julian has more than ten years of experience as a communications director. Prior to joining Airbnb Julian worked in creative agencies consulting iconic brands like Mercedes-Benz, Absolut Vodka, Vans, Coca-Cola before founding his own consultancy, content-production and publishing firm.
Stefan Petzinger joins Tourlane as the SVP Marketing Europe. Before joining Tourlane he was the SVP Marketing Europe and Managing Director for Germany at the travel metasearch engine Kayak where he and his team drove the launch and roll-out of the brand in Europe. Stefan started his career working in some of the leading international creative agencies including BBDO NYC, Leo Burnett Shanghai, and Wieden+Kennedy Amsterdam.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
