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Visit Mississippi announces new Director, Rochelle Hicks

Rochelle Hicks

Rochelle Hicks also represents Mississippi as a board member of the U.S. Civil Rights Trail, the Mississippi Blues Trail, Travel South USA and Mississippi River Country.

JACKSON, MISS. – Visit Mississippi announce that Rochelle Hicks has been appointed as director by Governor Tate Reeves. In this role, Hicks will lead the organization’s tourism promotion efforts, advance tourism initiatives and extend Mississippi’s appeal to a wider national and international audience.

“I am excited to welcome Rochelle Hicks as the new director of Visit Mississippi,” Governor Reeves said. “The tourism industry is strong in Mississippi. I’m confident that her decades of experience will be an incredible asset as we continue to grow our tourism industry and promote our state as a top destination for visitors.”

A Natchez native, Hicks brings 25 years of experience in the tourism industry to the role. She previously served as the executive director of the Mississippi Tourism Association and deputy director of the Ridgeland Tourism Commission. She is a certified travel industry specialist and a graduate of the Southeast Tourism Society’s Marketing College.

“Tourism is currently thriving in Mississippi, with nearly 24 million visitors and more than $7 billion spent by travelers in 2022,” said Hicks. “I look forward to building on the fantastic work Visit Mississippi has done to promote the natural beauty, authentic music, diverse culture and irresistible food that makes us a premiere destination.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.