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Accor transforms the guest experience

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The ibis Styles London Gloucester Road - the Group's first pilot hotel to be equipped with a 100% digital ecosystem

The 1st hotel in Northern Europe offering a 100% digital experience will open its doors. A big step forward for Accor, whose ambition is to offer a contactless guest journey throughout its network, with the use of the best of technology. 

Accor recently announced the deployment of “Accor Key", a solution providing customers access to their rooms without a physical key, in all of its properties. The objective: simplify our guests' stays using digital technology, while maintaining the human touch which is the greatest strength of our hotels. With the health crisis, this transformation also makes it possible to respond to the new challenges of social distancing. To this end, many hotels are gradually equipping themselves with the latest technologies around the world... This digitalization of the customer journey will become the standard for Accor hotels in the months and years to come.

"We know that guests increasingly seek contact-light travel and hotel experience that is easy to use, and we want to ensure they can do just that”, said Carla Milovanov, SVP Customer Technology Services, Accor. "Technology is part of our daily lives and is now fully part of our hotel experience – and with this important step, we give our guests the opportunity to adapt their hotel stay according to their preferences."

The ibis Styles London Gloucester Road - the Group's first pilot hotel to be equipped with a 100% digital ecosystem – will reopen its doors after the lifting of health restrictions in the United Kingdom in May. The hotel will be the 1st Accor property in Northern Europe to offer a fully digital experience with contactless solutions at every stage of a guest's stay. It will also be the first Accor hotel in the world to combine all of the following technologies: online check-in, secure payment with Pay By Link, the use of "Accor Key" to access the rooms and other areas of the hotel, digital catering services with Click Pay Collect technology, contact of hotel teams with guests via WhatsApp throughout the stay...

A fast, simple and secure experience: it is the promise of the ibis Styles London Gloucester Road for its reopening.

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