Online travel booking website, alpharooms, has seen the benefits of reality TV shows on travel bookings to the multiple set locations in Europe where the reality TV shows are being filmed.
Alpharooms analysed six popular UK reality TV shows airing on our TV screens, against the company’s own booking data and Google Searches.
The conclusion of the analysis shows holidaymakers from the UK are influenced by pop culture with almost 1 in 5 (17%) of us have booked a holiday to a seaside resort due to watching a reality TV show set at that location.
The six reality TV shows alpharooms has studied are: Benidorm (Benidorm), Love Island (Mallorca), Ibiza Weekenders (Ibiza), The Only Way is Essex - TOWIE (Essex), Ex On The Beach (Crete), and The Only Way is Marbs (Marbella).
Benidorm and Love Island are the two most notable TV shows that brought in the most bookings for alpharooms, compared to the other four in the analysis.
In 2018, Love Island’s season finale drew the biggest viewing figures of all time (3.6 million), alpharooms, too, enjoyed a staggering 73% increased in bookings to Mallorca. This comes as no surprise as according to Google, searches for Mallorca increased by 47% between 2014 and 2018. Love Island first hit our TV screens in 2015.
While In 2010, the year Benidorm’s TV rating took a jump, alpharooms also saw an increase of 86% in bookings. To date, Benidorm as a holiday destination remains alpharooms top five most book locations.
Other significant points of interest including:
- Marbella garnered a 63% increase in Google searches during the launch of The Only Way is Marbs in 2012.
- Ibiza Weekender had helped increase books to Ibiza by 23% in 2017.
- Almost 1 in 5 people (17%) in the UK booked a holiday to a destination they have seen on a TV programme.
Additionally, Brits have also revealed to alpharooms that which of the popular reality shows has the most influence on their travel booking:
Benidorm - 23%
Love Island - 22%
Ibiza Weekender - 20%
TOWIE - 19%
Ex On The Beach - 11%
The Only Way is Marbs - 5%
See the full research here.