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Association of Scottish Visitor Attractions teams up with Good Journey

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Good Journey partnership enables ASVA visitor attractions to take advantage of reduced rates to promote access to car-free visitors.

The Association of Scottish Visitor Attractions has teamed up with Good Journey to encourage and enable more people to visit attractions all over Scotland by train, bus, bike and foot.

The Good Journey website is the go-to for guidance on how to get around the UK without a car – providing visitors from both the home and overseas markets with super-easy travel information and transport solutions to help them plan journeys and access all that’s on offer around the country. Good Journey helps visitors decide where to spend their leisure time by providing simple-to-use journey planners and destination guides highlighting travel options for places of interest to visit by rail, bus, shuttlebus, fixed-price taxi, bike or on foot. 

Sites and venues subscribed to the Good Journey site – and promoted by the Good Journey Accreditation Mark – can:

  • attract new visitors (24% of UK households don’t have access to a car and the majority of international visitors do not hire one whilst holidaying in Scotland),
  • cut overall carbon emissions – typically over 50% is from cars,
  • increase their income – car-free visitors spend around 20% more,
  • reduce congestion in their car-parks and access roads,
  • meet their sustainability goals.

ASVA was delighted to join forces with Good Journey (which recently joined ASVA as a trade member) as it is keen for more attractions throughout Scotland to capitalise on the considerable benefits offered by Good Journey subscription and to support its members in achieving their own environmental sustainability goals. Thanks to the new partnership, ASVA attraction members can take advantage of very special introductory terms to sign up to Good Journey. Subscriptions to join range from £75 to £450 depending on visitor numbers and ASVA attraction members have been offered a special introductory rate of two years’ subscription to Good Journey for the price of one. 

ASVA CEO, Gordon Morrison, said: “We are urging ASVA attraction members of all types throughout Scotland to make the most of these great terms offered by Good Journey to boost the welcome they offer to car-free visitors, join the movement for green travel, and support the growth of sustainable tourism.”

Good Journey Director, Nat Taplin, added: “Welcoming car-free visitors is a win-win for all involved. You’ll be opening your doors to the huge number of potential visitors, from both within the UK and overseas markets, who don’t have access to a car, as well as helping to cut carbon and reduce traffic and congestion on roads and at leisure sites. So whilst you are helping to keep Scotland and its wonderful natural environment special, you are also supporting the growth of your business and the success of your local economy.”

With easy travel information on Good Journey’s website and a green travel discount to reward car-free visitors – Good Journey subscribers are recognised and endorsed by the Good Journey Mark and benefit from a bespoke travel page and door-to-door journey planners to enable them to welcome many more visitors by train, bus, bike and foot. Good Journey members also receive its toolkit on Welcoming Car-free Visitors and support with any aspects of improving or promoting sustainable travel – from shuttle buses to cycle racks.

Results reported by a host of leading UK attractions that have already joined Good Journey highlight the success it has achieved for them. Examples include:

  • Blenheim Palace increased car-free visitors by over 25,000 in just two years – with 500 people a week using Blenheim’s Good - Journey page to plan car-free journeys. The attraction promotes 30% off entry for car-free visitors, using the Good Journey Mark throughout its marketing.
  • Jupiter Artland has the 5th most-viewed attractions page – after Holkham, RHS Wisley, Blenheim Palace and Harewood House.
  • Heights of Abraham, increased visitors to the Peak District hilltop park and other local businesses by offering a car-free incentive and promoting this offer.
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