MIAMI - Fathom, the pioneer in social impact travel and Carnival Corporation's 10th and newest brand, announced that Ashoka, the largest network of social entrepreneurs worldwide, has developed select onboard programming for sailings to the Dominican Republic and Cuba. Together, Fathom and Ashoka have created a replicable travel experience that enables travelers to practice changemaking, and discover their own potential to create positive change in their communities. In addition to conducting in-depth training for Fathom Impact Guides, who will lead the onboard sessions on Fathom's weekly voyages, staff and social entrepreneurs from Ashoka will be onboard periodically throughout the year to observe and assist Impact Guides to run Ashoka sessions and practice changemaking in their day-to-day work life. This unique partnership is the first of its kind for Ashoka in the cruise industry.
As one of the pre-eminent global citizen sector organizations, Ashoka's vision is to advance an Everyone a Changemaker world, a world where the skills of changemaking – empathy, teamwork, leadership and problem solving – are available to everyone and solutions outpace social problems. Ashoka has nearly 3,200 Ashoka Fellows, leading social entrepreneurs who have developed innovative solutions to social problems and the potential to change patterns across society, in 90 countries. Ashoka and its Fellows work together to empower people everywhere to realize their power to create change and build enabling environments to help them thrive in a world of constant change.
"We love our partnership with Ashoka as we share similar visions of everyone being a changemaker," said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. "They have a history of social innovation and education and are a respected impact organization, which will play a vital role as we continue to develop our onboard programming to enhance our traveler experience."
Fathom travelers will sail aboard the intimate 704-passenger MV Adonia, which will provide each traveler with a safe, comfortable and well-equipped venue to prepare them to engage in community-based impact activities while in the Dominican Republic. Each traveler's journey begins with one-to-two days at sea, and Fathom travelers will participate in unique immersive programming that will inspire, equip, educate and entertain. The skills and understanding travelers obtain before their on-the-ground endeavors will equip them to have real and lasting impact in their lives and the lives of others.
According to Tia Johnston, Senior Change Manager, Ashoka: "Fathom has developed an exciting opportunity by not only giving travelers the experience of giving back in a local community, but also preparing them to take what they learn and apply it to their life at home as a changemaker. Fathom's goal with each traveler is a long-term engagement, not one that ends in the confines of seven days. Fathom is doing something that we hope will one day be the norm for businesses – helping travelers and employees recognize their own changemaking potential and giving them opportunities to practice it. That is a journey worth taking – for everyone."
Below are the areas of select programming from Ashoka and Fathom
Change Making Acts – Fathom travelers experience fun and engaging one-hour hands-on workshops focused on changemaker discovery and will understand what it means to make a difference in the world. From a fun family scavenger hunt with a changemaking theme and engaging storytelling, to playful problem solving around pressing social issues, Fathom travelers will walk away having committing at least one change making act.
Changemaker Workshops – In addition to taking an in-depth look at what it means to be a changemaker on a global scale, travelers will connect and unleash their own changemaking potential during three enticing team exercises. During these two-hour sessions, travelers will learn how to make a positive impact in their personal lives, during their experiences on the ground, and within their local community. These workshops will help travelers reflect deeply on their surroundings and develop their own personal changemaker story through Ashoka's proven storytelling methodology.
Parenting Changemakers – Likeminded parents, grandparents, and anyone with a child in their life will gain insight on how to discover changemaking inside them and apply it to their family dynamics. Additionally, parents will explore ways to help their children obtain the skills they need for the future and uniquely equip them for the real world. As the most consistent ingredient in creating a successful social entrepreneur and world changer, parenting changemakers focus on practical strategies to instill the change making skills of empathy, problem solving, leadership and teamwork in young people.