LUXENBOURG - HomeToGo released its 2022 summer travel forecast. Looking ahead to the upcoming high season, new insight from HomeToGo shows how vacationers across the globe plan to travel in the summer ahead, notably the first summer in two years without significant travel restrictions in place. In 2022 so far, on a global scale, the vacation rentals marketplace has recorded an overall ~+60% annual uplift in global searches for vacation rentals for this summer season, and a ~+9% observed increase in the average length of stay. In addition, more than half (56%) of all searches for vacation accommodation worldwide this year so far are for stays in international destinations, up from 34% in 2021.
Dr. Patrick Andrae, Co-founder & CEO, HomeToGo: “Over the past two years while restrictions due to COVID-19 have been in place, we’ve seen the demand for travel during the high seasons manifest as surges in domestic tourism, with vacationers seeking out rentals in rural destinations for summer holidays. Now, as international trips and city breaks regain momentum, vacation rentals remain a top choice of accommodation for many travelers, seamlessly suited to workations and getaways with friends and family - two types of trips we expect to see define the 2022 peak season. From modern lofts for remote work to spacious villas for the whole family, we’re perfectly positioned to help every traveler find incredible accommodation for their travels this summer.”
Bucket List International Travel On the Rise
A recent HomeToGo global consumer survey of 1,900 participants adds further insight as to the observed pent-up travel demand. 82% of American respondents stated that they want to travel more this year in comparison to 2021 - and search trends suggest that travelers across the globe will use summer 2022 to start ticking far away destinations off their bucket lists. So far this year and in comparison to the same period in 2021, HomeToGo has recorded a +201% search increase for vacation rentals in Bali, with Santorini and the Maldives seeing search uplifts of +126% and +62% respectively.
City Breaks are Back
Capital cities are another type of destination trending for the upcoming peak season, with HomeToGo observing compelling search increases for Lisbon (+320%), London (+266%), Rome (+237%), Copenhagen (+227%) and Paris (+185%). Moreover, HomeToGo’s 2022 Summer Forecast survey saw more than one-third (38%) of British participants plan to visit cities while on holiday, making urban stays the second most popular type of trip just behind beach retreats.
Staycations and Sustainability
Even with increased international travel freedom and an observed desire to travel abroad, domestic destinations will remain popular for the summer season, building on the staycation boom of the past two years. 42% of surveyed German travelers intend to visit locations within their country of residence for vacations in the year ahead. Sustainability concerns are one force powering this continued trend, as two-thirds (67%) of German travelers claim that environmental friendliness plays a factor in their choice of vacation destination. Elsewhere in the world, U.S. travelers are becoming eco-conscious when choosing their accommodations, with more than a third (35%) of American participants saying they would be more likely to book a vacation home with environmentally friendly features. Examples of features selected include renewable energy sources and eco-friendly design.