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Americas’ summer season bookings are 26.8% behind – But all may not be lost!

Bookings for June are 31.4% behind and for July and August are 24.6% and 23.3% behind respectively.

Analysis by ForwardKeys, the travel analytics company, reveals that, as at March 24th, international summer season bookings for air travel to all American destinations (North, Central and South America plus the Caribbean) are currently 26.8% behind where they were at the equivalent moment last year. The setback in bookings started with the COVID-19 outbreak in the second half of January and has continued to March when cancellations are now exceeding new bookings. Bookings for June are 31.4% behind and for July and August are 24.6% and 23.3% behind respectively.However, ForwardKeys’ study also reveals that 17% of summer season bookings are typically made in the period September-January, 29% in the period February-April, which looks likely to be the peak of the COVID-19 crisis and the associated travel restrictions, and 53% between May and August. Therefore, if the world starts to recover from the worst of the outbreak around the end of April, there is still time for a rapid booking recovery to rescue the summer season.

Olivier Ponti, VP Insights, ForwardKeys, said: “What this analysis reveals is how late people actually book. With the temporary freeze on bookings induced by the COVID-19 crisis and associated travel restrictions, it is likely that summer booking will be even more last-minute in nature, owing to pent up  demand. However, when the recovery comes, it will not affect source markets and destinations equally; so to understand how strong it is, it will be crucial to keep careful tabs on what flights are and are not in service and how well bookings for each market are progressing.”

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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