The best airline merchandisers know a la carte revenue is boosted by a magical combination of human support and distribution technology.
DUBLIN, IRELAND – The most recent ancillary revenue report sponsored by CarTrawler celebrates retail and merchandising innovations that support ancillary revenue. It offers a collection of examples that rely upon technology and training to create a type of mercantile seduction that encourages consumers to open their wallets and spend.
Vendors were invited to share details of client success stories. These were included with other examples, such as KLM and TUIfly.com, to create a report filled with services and products that stimulate the imagination and a carrier’s income. The examples in this report demonstrate the revenue power harnessed when companies engage their customers with attractive storefronts, be they in the city center, online, or up in the air:
- Brussels Airlines added branded fares capability to its website courtesy of a merchandising engine provided by Datalex. The carrier disclosed that website revenue jumped by 30% within a month of introduction.
- “We buy more when we see others buying.” Professor Pedro Gardete of Stanford analyzed data from 2,000 flights and found that a passenger observing another passenger making a purchase is 30% more likely to make a purchase themselves.
- Gate Retail Onboard offers a mobile application to its client airlines designed to train and motivate flight attendants to sell more onboard. Sales for a European airline were lifted by 13% among cabin crew who traditionally had sales lower than their peers.
The 2015 Ancillary Revenue Report series is sponsored by CarTrawler. CarTrawler’s connects business and leisure customers and online travel retailers with more road and rail transport solutions than they will find anywhere else. Over 70 international airlines and 2,000 travel retailers around the world trust CarTrawler to provide their customers with real-time access to over 1,500 leading and independent car rental agents, coach transfers, rail networks and chauffeur drive services at 30,000 locations in 174 countries. CarTrawler also owns and operates the Holiday Autos and Argus Car Hire brands. The company headquarters and Customer Centre of Excellence are located in Dublin, Ireland, with additional offices in Boston and London. CarTrawler is private equity backed by BC Partners and Insight Venture Partners.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
