Site Executive Summit 2013 to be hosted in Cairo, Egypt, is a one-day educational forum focused on the motivational events and incentive travel marketplace.
CAIRO – Site members in Egypt will host the Site Executive Summit 2013 on 11 February in their home capital of Cairo. The Summit is a one-day educational forum focused on the motivational events and incentive travel marketplace and stands as an excellent opportunity for professionals in the region to learn from and network with global industry leaders. Professionals from event agencies, corporate planners, tourist authorities, DMCs, hotels and transportation companies are encouraged to attend.
The tourism industry in Egypt has been greatly affected by ongoing political events that have brought about a dramatic change and media attention. Through this Summit, Site hopes to not only provide education to professionals from Egypt and nearby countries but also bring a positive focus back to a region that has an amazing heritage, people and tourism products and diverse creative opportunities. With new leadership in the tourism sectors of government and a MICE landscape that is ever changing, holding the Site Executive Summit in this destination promises to deliver conversations like no other Summit before.
“As Site President for 2013, I am pleased that we are holding the Site Executive Summit in Africa,” shared David Sand, CEO, Uwin Iwin Group, South Africa, Kenya and India. “The event will shine a positive light on Egypt, and demonstrate to the world that Egypt is thriving. The impact the Summit has had on other destinations has been phenomenal.”
The goodwill and business opportunities the Summit can offer Egypt has earned the event the support of its host country. “It is my pleasure to extend the invitation of the Egyptian government to host the Site Executive Summit 2013 in Cairo,” said H.E. Hisham Zaazou, the Egyptian Minister of Tourism. “I would like to invite all delegates to enjoy the splendor of Egypt, ‘The Land Of The Pharaohs’. We at the Egyptian Ministry of Tourism and myself will spare no effort to ensure that the Site Summit 2013 will be the most memorable and enjoyable event for all delegates.”
The Site International Board of Directors will anchor the Summit’s education sessions with industry leaders and Site members from Egypt sharing the regional viewpoint.
The Summit is designed to be an interactive forum, and attendee participation is critical to the conversation. Some of the topics that will be covered during the event include:
- The global market of incentive travel today
- Trends and perspectives on buyer purchasing and sourcing
- A look at technology and social media and how they are impacting motivational events
- How destinations and their partners can remain competitive in an expanding world market
- Benchmarking against extraordinary motivational experiences being offered by other destinations, with a look at the 2012 Crystal Award-winning programs
The Summit will be held at the Cairo Marriott Hotel & Omar Khayyam Casino, located in the Zamalek district on Gezira Island, situated on the Nile River. The central section of the hotel was once the Gezirah Palace built for the Khedive Isma’l Pashas in 1869. Today it stands as one of the largest and most modern hotels and tallest buildings in Cairo. The day will be capped off with a Gala Dinner at the Mena House Oberoi, one of the most unique hotels in Cairo, with its own rich and colorful history. Surrounded by 40 acres of verdant green gardens, the palatial hotel is located in the shadows of the Great Pyramids of Giza in Cairo.
Site would like to thank the official Summit partners: ETAA – the Egyptian Travel Agents Association, the Cairo Marriott Hotel & Casino and all our long-standing Site Egypt Chapter members who are passionate about incentive travel to Egypt and Africa. Egypt Air will serve as the Official Air Partner and is offering 50% off the lowest available rate from an Air Egypt hub.
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