Guatemala`s Tourist Commission (INGUAT) presented the new country brand image, Guatemala, soul of the earth…
Guatemala`s Tourist Commission (INGUAT) presented the new country brand image, Guatemala, soul of the earth. The logo and slogan were first revealed to the public last night at Guatemala`s National Theater after an eight-month international study led by Interbrand Corporation, a company with more than 20 years of experience in branding.
INGUAT`s objective was to create a logo that would represent a synergy of Guatemala`s core values and origin. Research identified that mysticism, diversity, authenticity, evolution and closeness collectively compose Guatemala`s core values. These elements are a symbol of variety, centricity and the continuous and timeless movement present in the country.
The new brand and phrase will be used for the first time in Madrid, Spain during the International Tourism Fair (FITUR), one of the most important tourism fairs in the world.
Guatemala, soul of the earth, is a powerful tool that will distinguish the country among others in the world, said Willy Kaltschmitt, INGUAT`s Tourism Commissioner. With this image, we hope to be recognized worldwide and invite the world to visit and invest in Guatemala.
Guatemala is full of natural richness and cultural grandeur. Its volcanoes, deep lakes and exotic species of flora and fauna together with the
warmth and kindness of its people, distinguish Guatemala from other regions of the world.
The synergy of its ethnicities and languages make it a country with explosive energy that translates into the evolution of a civilization maintaining its mysticism and authenticity throughout the years. All of these elements balance perfectly; signifying the soul of the earth is in Guatemala.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
