Partnership brings all three rental brands to new market.
ST. LOUIS – Enterprise Holdings announced that Jamaica’s leading automotive company, ATL Automotive – an affiliate of the family-operated Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in Jamaica.
The agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island starting in late 2016. Locating all three brands in one facility will offer customers easy access to a wide range of rental options.
“Jamaica is an important market for our customers. These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings, the largest car rental company in the world.
“Culturally and operationally, ATL Automotive is a great match for us, given their strong growth profile, focus on customer service and dedication to philanthropy throughout the region,” Smith noted.
ATL Automotive was founded in 1997 and quickly rose to become Jamaica’s leading car dealer with some of the world’s top car brands. SRI is the market leader in Caribbean tourism and operator of Sandals Resorts, Beaches Resorts and Island Routes Caribbean Adventures.
SRI also operates the Sandals Foundation, which supports a wide range of Caribbean causes, with particular focus on community, education and the environment.
“As the franchisee bringing together the Enterprise, National and Alamo brands in Jamaica for the first time ever, we look forward to a successful partnership with Enterprise Holdings, and to bringing these brands to new customers in new locations as we grow throughout country,” said Adam Stewart, chief executive officer and deputy chairman of SRI and the ATL Group.
“Since our inception, our focus has always been to provide customers with the best experience possible – whether it’s at one of our resorts on the nine islands in which we operate or at one of our state-of-the-art automotive sales and service centers,” Stewart stated. “This matches well with Enterprise’s industry-leading legacy of customer service.”
Enterprise Holdings’ long-term expansion strategy is focused on building a global network that delivers value, choice and outstanding customer service to business and leisure travelers. Today, the company operates in more than 80 countries and territories worldwide.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
