German bookings to the United States ended 2008 on a positive note, countering the trend of declines registered from other countries in fourth quarter 2008. German tour operators reported (as of January/February 2009) that 2008 bookings were up 10 to 15 percent compared to 2007. The strong growth was more consolidated than in past years, with fewer major destinations driving the gains…
German bookings to the United States ended 2008 on a positive note, countering the trend of declines registered from other countries in fourth quarter 2008. German tour operators reported (as of January/February 2009) that 2008 bookings were up 10 to 15 percent compared to 2007. The strong growth was more consolidated than in past years, with fewer major destinations driving the gains.
First quarter bookings Increase
– More than 21 percent of the German tour operators reported that bookings to the United States for the first quarter 2009 catalog period would be about the same as last year, with 43 percent of tour operators reporting gains.
– In contrast, just over two thirds (36%) of the German tour operators reported a decrease in bookings, hinting of a potential downturn.
Second quarter bookings impacted by economic slowdown
– Concerns over the global economic crisis will impact travel in the second quarter 2009. German bookings for the second quarter 2009 catalog period (at the time of the January/February 2009 survey) were lower, on average compared to the same time last year.
– Only 21 percent of the trade reported growth, while nearly two thirds (64%) of the trade reported a decrease in current bookings for the second quarter 2009 compared to the second quarter 2008.
Actual German arrivals to the United States: Fourth quarter 2008 and annual 2008
– Fourth quarter 2008 arrivals from Germany totaled 420,285, up nine percent compared to fourth quarter 2007.
– In October 2008, German arrivals totaled 177,167, up 16 percent when compared to October 2007.
– Visitation slowed in November 2008, totaling only 117,125, but still up five percent when compared to November 2007.
– In December 2008, arrivals from Germany reached 125,993, up two percent when compared to December 2007.
– Annual 2008 arrivals from Germany totaled 1,782,299, an increase of 17 percent when compared to 2007.
Travel Market Insights conducts the German Travel Trade Barometer in conjunction with the U.S. Travel Association. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and developed the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service – Germany and the Visit USA Committee Germany. The Travel Trade Barometer survey is conducted on a quarterly basis in Germany, the United Kingdom, Canada, and Mexico and is available through subscription.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
