According to the latest Pegasus data, September delivered more assurance of the travel industry’s on-going recovery. Corporate travel shined with not only strong booking volumes, but record-high ADR growth, making it the main driver of recovery, with the GDS channel again being the primary vehicle of that success…
According to the latest Pegasus data, September delivered more assurance of the travel industry’s on-going recovery. Corporate travel shined with not only strong booking volumes, but record-high ADR growth, making it the main driver of recovery, with the GDS channel again being the primary vehicle of that success.
According to the latest edition of The Pegasus View report, ADR repeated a record growth rate of 7.4% in September and managed to set a new record increase of 9.7% outside North America. Leisure travel look-to-book ratios jumped +56% over 2009 which is great to see after moderate July and August ratios.
In other channel news, the GDS sustained a global growth of +25.2% over 2009. In September global corporate travel length of stay climbed 3.2% above last year, from 2.14 nights to 2.20 nights, while booking lead times extended from 15.51 to 15.71 days. Corporate travel is dominating the recovery and having a strong presence amongst the GDSs is the best way you can stand to benefit from it.
“The story of the business travel recovery continues, but this time, it features the added benefits of increases in length of stay and booking lead times,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Expanding length of stay points to a rise in spending, boosting revenue received per business trip for hotels, while increased booking lead times suggest a much more visible level of longer term confidence in making hotel bookings.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
