British spending power in Europe increased by 35% in 2012 according to my Travel Cash prepaid MasterCard and looks set to remain strong for Brits who want to escape the autumnal weather this half-term.
Thanks to the recent strength of the Pound against the Euro, there is a new purchasing power in town – the British Buck – aiding not only holiday-makers themselves, but also the flailing Eurozone countries they’re visiting.
Findings by my Travel Cash showed that British travellers had over £350,000 more to exchange this summer, resulting in a 15% increase on last year’s holiday budget.
Buoyed on by the excellent rates, holiday-makers spent 35% more in the Eurozone this summer than the same time last year, injecting much needed funds into the countries’ economies. 50% of transactions were made in restaurants and independent shops, greatly aiding local retailers and business owners.
While rates are admittedly not at the three-year high they were earlier in the year, holiday-makers heading abroad this half-term are still set to benefit, with £500 buying them €608 this week, compared to €547 in 2011.
Myles Stephenson, founder and managing director of my Travel Cash commented on the findings: “It was widely reported in the lead up to summer that Sterling’s strength against the Euro would be good news for the British public but the proof is definitely in the pudding now we take a retrospective look back at the summer’s transactions and spends compared to that of last year. What was less reported on but is still a valid point, is the contribution our holiday spends make to the economies of the countries we visited, especially those who have been struggling for example Spain and Greece.
“British purchasing power abroad is set to continue well into the winter months, as our gloomy weather encourages more trips to warmer climates. The current rates compared to last year’s are still extremely favourable meaning holiday-makers are getting more for their money and if the summer is anything to go by, are ready to spend!”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
