A leading hotel and spa specialist predicts that the reign of the pamper-centred spa is over. Ms Anne Biging, managing director of Healing Hotels of the World, outlined her predictions for spa trends in 2007. Today’s…
A leading hotel and spa specialist predicts that the reign of the pamper-centred spa is over. Ms Anne Biging, managing director of Healing Hotels of the World, outlined her predictions for spa trends in 2007. Today’s spa-savvy clients are interested in more than the latest wrap. A growing band of spa aficionados are recognising that beauty isn’t skin deep and they are leading the trend in seeking ‘health for life’ spas, said Ms Biging.
For the past few years, we have witnessed the pioneering of the medical spa. This trend will grow but will also encompass spas for mind, body and spirit, Ms Biging predicted.
The really leading-edge spas are focusing on providing clients with wisdom as well as luxury. It’s the wisdom of understanding yourself on many levels, then learning how to maintain this understanding, she said.
Spas will provide centres for developing spiritual, emotional and physical health where clients will learn to take responsibility for their well-being.
So is pampering over?
No, Ms Biging said, it will be an enjoyable extra. We will see more focus on the person rather than a problem. People will see spas as places to develop healthful lifestyle habits—and learn these as part of a playful and joyful experience.
Other trends
Ms Biging also predicted more men attending spas, more residential spas and an even greater role for online to access to a growing diversity of spas.
Anne Biging has more than 20 years experience in international tourism destination marketing and also heads the German-based Tourism Marketing Group International.
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