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Lufthansa: Lounge Classics to entertain boarding passengers

Lufthansa<.> is introducing innovations in its inflight entertainment programme on…

Lufthansa<.> is introducing innovations in its inflight entertainment programme on November 1. Three new music channels, jointly created in cooperation with Sony Music, will be on tap in the audio programme.



Lounge (channel 8) will be offering Bar Lounge Classics, Vol.3 with relaxing music and Bar Jazz Classics. This programme will also be broadcast on loudspeakers to passsengers boarding or disembarking from flights on Boeing 747s and the Airbus A340.



The 16th in the successful Kuschelrock series will be available under the Ballads title on channel 9 and, right in time for the yuletide festive season, passengers will enjoy listening/ to the Album Special on channel 10 featuring Wonderful Christmas Dreams with international pop celebrities and soul stars in November and December. Select Sony music productions in the Lufthansa inflight entertainment programme can also be bought in future from the Miles & More and SkyShop catalogue.



With Sony Music, we are pleased to have found a strong partner with an impressive repertoire, commented Lufthansa Marketing Communications Manager Frank Maier. Our cooperation will genuinely enrich our inflight music entertainment. And Dr. Balthasar Schramm, President Sony Music Entertainment Germany, Switzerland and Austria (GSA), added: Music is an emotional, international language. Lufthhansa and Sony Music make an excellent fit as global companies. It is fascinating to imagine Lufthansa passengers enjoying our music while flying around the world. Lufthansa and Sony are ideal partners and I am immensely pleased with this new cooperation.



Yet again for the umpteen time, Lufthansa has been lauded by the World Airline Entertainment Association (WAE) for its monthly Magazine on Air. It has been awarded a bronze Avion Award, the Airline Oscar in the category Best Magazine Style Program. The Lufthansa video magazine comes in two versions featuring entertaining information on technology, economics, people and travel.

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