VisitBritain will raise awareness of what Britain has to offer the affluent traveller at the International Luxury Travel Market…
VisitBritain will raise awareness of what Britain has to offer the affluent traveller at the International Luxury Travel Market (ILTM), which takes place between the 7–9 December, at the Palais des Festivals in Cannes.
Dedicated to specialist buyers looking for new and exclusive destinations, brands and once in a lifetime experiences for their clients, ILTM is the ideal opportunity for VisitBritain to showcase Britain’s appeal as a luxury destination. Joined by 15 partners from across the UK, VisitBritain’s stand (C117) will give buyers the opportunity to meet with luxury hoteliers (47 Park Street, Bentley Kempinski, Beaufort House, Carlton Tower, Radisson Edwardian, Whatley Manor, Stapleford Park), transport operators (Lewis Day, Train Chartering), tour operators (Insight Vacations), and retail providers (Regent Street). Joined by Visit London, the British Luxury Council, and UKinbound, VisitBritain will host a very British garden party complete with sparkling wine provided by the English Wines Group and water supplied by Harrogate Water.
VisitBritain will also showcase its new luxury magazine “So British”. Featuring articles and insights into travel and lifestyle in Britain, this insiders’ guide to luxury Britain is aimed primarily at the USA and Russian markets and launches early in 2005.
Seren Welch, Head of Brands and Product Marketing said:
“The luxury market is constantly evolving and Britain has proven itself as a unique destination with ever changing attractions and a social calendar that’s second to none. From our heritage and traditions to our vibrant culture and award-winning products, Britain caters for even the most discerning traveller. Our presence at ILTM is a key part of our commitment to this sector, allowing us to reach over 800 global buyers who really have the power to make a difference to our featured stand partners and to the British luxury market in general.”
VisitBritain will be on stand number C117 in the European section of the International Luxury Travel Market.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
