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TOP TAM, Brazil’s largest and most prestigious tourism award, has landed in the United Kingdom. The event in London, on Tuesday 15 September, was the last in a series of ceremonies organised by TAM Airlines that have crossed Brazil and the globe since early August. Other countries visited by TOP TAM prior to the UK include Argentina, Paraguay, Spain, Germany, France, Italy and the United States. TOP TAM, as an award, is in its 11th year.
In London TAM Airlines, the southern hemisphere’s largest carrier, hosted some of its leading travel agency and tour operator partners to a typical South American lunch at El Gaucho in Chelsea Market. The winners of TOP TAM UK were announced during the lunch that counted on the presence of industry guests and TAM executives.
Agents recognised by TAM during the lunch included Advanced Travel Partner, Bravo Travel, Crystal Travel, Flight Centre, Holiday Express, Ipanema Travel, Journey Latin America, Star Travel, Steamond Travel and STA Travel.
Besides honouring the top generating agencies and operators in the UK, the overall winning agency, Journey Latin America, represented at the lunch by managing director Sarah Bradley, were invited to attend the closing gala ceremony of TOP TAM 2009 in Brazil. The finale takes place in October at the new Iberostar Resort in Praia do Forte, Bahia, 75km north of Salvador.
“This is the first time that we have held a regional version of TOP TAM in the United Kingdom to honour the agents and operators that have produced such excellent results in this region of the world. The awards recognise the work of these professionals and their important role in the growth of our company,” says Paulo Castello Branco, TAM’s Commercial and Planning Vice-President.
As well as congratulating all the TOP TAM winners in the UK that were present at the lunch, and thanking them for their help in growing TAM’s business and revenues in the UK and Ireland, Sue Faithfull, TAM’s General Manager UK & Ireland, took time to thank and note the contribution made by TAM’s other major partners in the UK market. Partners that include American Express, Carlson Wagonlit, Flightbookers, Hogg Robinson, lastminute.com, Opodo, and Trailfinders, among others.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
