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Transaero, Russia’s third largest airline, has signed a five year, multi-million dollar agreement with aviation IT specialist SITA for its passenger management system. The agreement includes the provision of SITA Reservations, Ticketing, Departure Control Services, Revenue Management and Airfare.
Transaero was the first Russian airline to introduce e-ticketing and to provide web check-in. Through SITA’s next generation programme Transaero will be able to provide improved customer service, maintain better control over its distribution channel mix and to increase profitable revenues.
Ilya Gutlin, SITA Regional Vice President for Eastern and Central Europe, said, “SITA’s strategic investment in Horizon will deliver a series of innovational waves to our 150-plus customers extending and enhancing functionality of existing systems with next generation, value-added services over the coming years.
“This comprehensive provision of services is hugely advantageous for Transaero. For example, through the use of the SITA Revenue Management system alone, Transaero will achieve a significant increase in revenue.”
New services will include flexible customer journey management with a next generation PNR for customer-centric searching and reporting, and a new weight and balance system with an advanced graphical user interface. All the new Horizon services are designed to ensure its airline users can manage the passenger process in a cost efficient manner.
Transaero is based in Moscow and Saint-Petersburg with a network that includes more than 85 destinations in Russia, Europe, Asia, Africa and Americas. Passenger numbers are expected to reach 4 million in 2008, up 57% since 2007.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
