…
VisitBritain, the national tourist office for England, Scotland and Wales, is closing its New York walk-in visitor centre. This year, 98% of VisitBritain’s global customer business was conducted online compared to 40% eight years ago. Each month, nearly 250,000 visitors turn to the VisitBritain website to find everything from suggested itineraries to special discount packages at the country’s hotels, restaurants and attractions.
The tourist board’s online shop allows customers to purchase a variety of travel cards, attraction passes and event tickets. The best selling product is the Oyster Card. The popular transport card enables visitors to travel within London based on the lowest fares, and VisitBritain’s online shop is one of the only places in the US where it is available.
This change will enable VisitBritain to focus more resources online, and expand into new areas such as social media. Staff in both the New York and Los Angeles offices will continue to run its marketing programs as normal within the organization’s travel trade and media relations departments.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
