Partnership will enable airlines to significantly enhance their merchandising capabilities.
NEW YORK and MIAMI – Farelogix and Routehappy have teamed up to deliver an integrated platform that will enable airlines to more effectively and dynamically merchandise their flights, differentiated products, and offers across a variety of channels, and in every language and region.
The integration will offer airlines two next generation platforms in one. The initiative will integrate Farelogix FLX Merchandise – the industry leading solution for defining, creating and pricing airline merchandising offers – with the Routehappy Hub’s superior technology for management and delivery of highly targeted rich content and airline marketing information. Following the integration, airlines will be able to create, price and deliver tailored, dynamic offers through multiple distribution channels, supported by rich UPAs (Universal Product Attributes) such as descriptive text, icons, photos, 360° virtual tours, videos, or links to more information. This integrated offering will enable airlines to not only take control of their product and differentiated offers, but present them across all channels in a more visually appealing and personalized way that enhances the flight shopping experience and ultimately boosts traveler loyalty and optimizes revenue per passenger.
“Routehappy and Farelogix both provide technology that enables airlines to shift away from the commoditized, one-size-fits-all approach that was commonplace in the airline industry prior to NDC,” said Jim Davidson, CEO of Farelogix. “By integrating our technology, airlines will be able to create and deliver highly differentiated products and services that are visually showcased using unique attributes. Together, we are giving airlines greater control over their product merchandising through a single distribution path, while ensuring an enhanced shopping experience that is easier and more rewarding for travelers, regardless of the channels they use to book a flight.”
“Successful merchandisers know that content is king. Relevant content that makes a practical and emotional connection with consumers maximizes conversion and yield. Integration of Farelogix and Routehappy’s respective platforms will make each more useful to our mutual airline and distributor customers, in turn benefiting travelers who will receive more differentiated and compelling product offerings and related rich content,” added Robert Albert, CEO at Routehappy.
Farelogix and Routehappy anticipate the delivery of integrated functionality that is standard on each of their technology platforms later this year.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
