With many industry reports pointing to a decline in response rates to generic, mass digital marketing, Feathr addresses the increasing importance of delivering content and experiences that are personalised to the target audience.
Event personalisation specialist Feathr announces the launch of “Da Vinci”, a major new update to its award-winning platform which empowers event organisers to easily create personalised event experiences through data, insights and communication.
“Da Vinci” marks the first step in realising Feathr’s vision of shaping the future of the event experience. This is Feathr’s most significant product update to date and official shift to the Event Personalisation Platform. Personalisation is now embedded across the entire Feathr platform, allowing event organisers to understand their customer’s journey and personalise their customer’s experience before, during and after the event.
With “Da Vinci”, Feathr helps organisers leverage the data they already have by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots. Beyond attendee acquisitions, Feathr can be used to personalise interactions including: presenting relevant content; connecting appropriate exhibitors and sponsors with attendees; suggesting relevant sessions; proposing valuable contacts to network with; and much more.
With many industry reports pointing to a decline in response rates to generic, mass digital marketing, Feathr addresses the increasing importance of delivering content and experiences that are personalised to the target audience.
Consumers who have grown accustomed to platforms such as Amazon and Netflix also expect a more personalised experience with event marketing. Feathr aims to equip event organisers with actionable insights and the tools to do just that, quickly, easily and effectively with an intuitive user interface using click and drag-and-drop capabilities.
Aleksander Levental, CEO of Feathr, says: “The growing challenge of capturing audience attention and the high number of competing events mean that it’s never been more important for event organisers to cut through the noise with personalisation. Our new “Da Vinci” update helps event organisers quickly build a comprehensive picture of their customers and prospects, profiling and understanding digital behaviours so they can create powerful, effective campaigns that are tailored to their interests.”
Aidan Augustin, President of Feathr, adds: “Inspired by Da Vinci’s endless pursuit of flight and unique works of art, we wanted to inspire event organisers to take a bespoke approach to personalising event communications and experiences. Da Vinci’s work laid the foundation for generations of scientists and aeronautical dreamers to come. Similarly, our “Da Vinci” update lays the foundation for Feathr’s ongoing journey to change the way events are designed, experienced, and ultimately monetised.”
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