This new partnership, already in place since July, enhances GNTO’s global branding strategy for Greece, through one of the world’s most sophisticated media environments and ecosystems, delivering unmatched reach and impact.
GNTO embarks on a strategic partnership with Bloomberg for the first time in its history, with the international launch of the ‘Greek Summer Feeling’ digital campaign.
By partnering with Bloomberg, GNTO capitalizes on the world’s biggest business intelligence, data and media group, reaching the most exclusive audiences worldwide via Bloomberg’s innovative engineering solutions matched with immaculate creative design.
This new partnership, already in place since July, enhances GNTO’s global branding strategy for Greece, through one of the world’s most sophisticated media environments and ecosystems, delivering unmatched reach and impact. It positions Greece at the forefront of the world’s most affluent audiences and travelers, within an unrivalled media platform.
Mr. Dimitris Fragakis, General Secretary of GNTO stated: “GNTO is entering a new era. The collaboration with the most established Media Groups worldwide is a milestone for the Organization.
In essence, through its collaborations, GNTO has expanded its toolbox. We moved on from the mere promotion of campaigns to strategic partnerships in Communication, with a focus on establishing the brand of Greece worldwide.
GNTO’s cooperation with Bloomberg, a pervasive media Group worldwide, addresses an audience that is a strategic target for Greek tourism industry.
Together, we develop specialized campaigns, targeted by country, which is exactly the niche of our cooperation. A collaboration that will be strengthened ahead of 2021’’.
About the campaign
GNTO's key priority for 2020 is to boost confidence on the destination and inspire travelers to visit Greece, choosing it as their safe heaven for this summer… or just ‘dive in’ that impeccable feeling of summer from wherever they are.
The campaign is based on a dynamic and immersive content webpage created and hosted on bloombeg.com, built on indulging creative and enticing information, communicating all those unique aspects, feelings, notions and values that define Greece as a country and culture, and of course the Greek Summer experience!
GNTO’s flagship video ‘Destination Greece-Health First’ is the campaign's central element, combining the most inspirational branding for the destination matched with a solid reassurance on health and safety protocols, addressing the audiences’ need for reassurance at all levels.
The core content is structured around 6 feelings and actionables: Get Inspired, Be With the People you Love, Enjoy Small Pleasures, Connect with Nature, Feel Free, and Breathe Summer, accentuating in this way inspiration from Greece’s heritage and culture, bonding with family and friends, enjoying food and gastronomy, connecting with the country’s diverse nature, feeling free through the thrill of sports or by seeking solitude in an earthy retreat, and, the most fundamental of all, opening your body, mind and spirit to breathe in all that summer is.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.