Leading event technology provider explores insights and tactics on how the meetings culture for modern companies will need to evolve to prepare for the new normal.
BOSTON, MA – The COVID-19 pandemic and related shutdowns have opened up uncharted territory for organizations and meeting planners across the globe. Groupize, the award-winning provider of simple to use event technology, announced the release of a new eBook, titled, Prepare for a Changed World, which delivers timely peer to peer advice from leading travel managers, meeting planners, procurement, TMCs, and industry partners.
These are unprecedented times, and everyone has been required to respond and modify their business models for the new normal. Beyond effective sourcing and travel management, corporations must deal with the enhanced duty of care, new security and risk exposures, budgeting and payment policies, cancelations, attrition, visibility, tracking, virtual events, and more. The revealing eBook is a compilation of best practices and insights from a panel of experts on how they are responding and meeting management developments shaping the post-COVID-19 era.
“This global crisis quickly exposed the weaknesses and vulnerabilities of every meeting management program,” explains the company’s founder, Charles de Gaspe Beaubien. “If you had the right technology and data, you were able to support your senior leadership with their strategic decision-making to navigate through this period of uncertainty. If you didn’t, you were left scrambling.”
“Those who are quick to adjust will lead the way for the industry to follow,” adds de Gaspe Beaubien. “While so many may be taking things day-by-day, it’s critical to look to the future to determine the best course of action moving forward. Now more than ever, corporations are looking for easier, more efficient, and cost-effective meetings management strategies to navigate through this period of uncertainty and into the future."
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.