New brand messaging reflects JetSuite's commitment to bringing accessibility and transparency to private jet travel.
IRVINE, CALIF. – Private jet charter company JetSuite, launched a new brand campaign, “Smart Money Flies JetSuite,” emphasizing the company’s vision to redefine private aviation with competitive and transparent pricing.
“Our new campaign reinforces our commitment to transparency by demonstrating what you may think you’re paying, versus what you’re actually paying with jet providers,” explains JetSuite CEO Alex Wilcox. “Unlike our competitors, who add myriad fees to a post-flight invoice, we tell you what you are going to pay – to the penny – before you fly, and we save you thousands, which is part of why the smart money flies JetSuite.”
The first private aviation company in history to guarantee an online quote, JetSuite has introduced JetSuite.com/SmartMoneyFlies, which includes an ongoing “ticker” of dollars saved by private jet flyers switching to JetSuite.
The “Smart Money Flies” subsite also offers a competitive comparison of six popular private jet routes, evaluating all-in trip costs, not just “hourly rates,” of the JetSuite Edition CJ3, JetSuite Phenom 100, Flight Options Phenom 300, NetJets Phenom 300, and Marquis Citation Encore 25-Hour Jet Card.
The “Smart Money Flies JetSuite” campaign launched with a billboard at Teterboro Airport, and will appear in Barron’s, Financial Times, Fortune, Robb Report, Travel + Leisure, Town & Country and The Wall Street Journal, among other outlets. The new campaign coincides with significant JetSuite expansion this year as the company recently opened a satellite sales office in New York City, grew its maintenance division at Teterboro Airport, and hired industry veteran Frank Buratti as Vice President Technical and System Operations.
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