Lemongrass appointed by four new European travel clients as B Corp travel communications agency continues on expansion

Lemongrass, the award-winning PR and content agency for travel brands and accredited B Corp, has been appointed by four new clients in March.

Dolce Vita Hotels

Lemongrass have been appointed to launch Dolce Vita Hotels , a collection of five family-run active and wellness resorts in South Tyrol, Italy to the UK Market. The agency’s remit will focus on a UK consumer PR and communications, influencer engagement and digital marketing campaign to encompass audience insights, content, social and SEO analysis.  With a range of family-friendly and adults-only hotels, all just a short walk or drive away, Dolce Vita Resorts cater for both couples and multi-generational groups and offers the largest spa and wellness facilities in South Tyrol, made up of 38 pools, 32 saunas and 5 SkySpas. When guests book one superior hotel, they benefit from the facilities and services of all five, free of charge.

Hamburg

Lemongrass are working with Hamburg on a PR campaign for the destination, known for its stunning harbour, rich maritime history, and vibrant cultural scene. Scope will include showcasing new attractions and openings in the city, including the long awaited “St. Pauli Bunker” Hotel and gastronomy and sports focuses, celebrating Hamburg as one of the host cities of the UEFA Euro 2024 ceremony.

Luxembourg for Tourism

Lemongrass has also been appointed to handle UK consumer PR and event management support for Luxembourg  for Tourism. With multiple tourist attractions, historic sites, unspoilt natural landscapes, fairy-tale castles, sports in action, culinary highlights, wellness, and cultural activities, history and culture can be found at every turn, all within walking distance. Events this summer include Wine Taste Enjoy, the country’s largest wine festival, in May, where wine growers, wineries, distilleries and museums of the area invite guests to spend a wine weekend in their cellars, gardens and terraces. In June, the Ironman Remich, Region Moselle offers a one-of-kind variation of the worldwide event as participants swim in Germany, bike in France and run to the finish line in Luxembourg. For 2024 there is a new Manchester to Luxembourg flight route which opens up the country to more of the UK. And getting around within Luxembourg is easy thanks to its free public transport.

Hotel Santavenere

Lastly, Lemongrass have been selected by Hotel Santavenere to handle UK communications. Part of the renowned Egnazia Group, Hotel Santavenere blends modern luxury and timeless Italian charm in the untouched destination of Maratea, “Dea del Mare” (Queen of the Sea), just two hours from the Amalfi Coast. The 34-room hotel set atop the cliffside has a new look for 2024. When Hotel Santavenere re-opens for the summer season in April, it will unveil eight newly transformed garden rooms which have been designed by the Egnazia group’s preferred Italian designer, Pino Brescia, who is also responsible for the interior design of world-famous Borgo Egnazia. Also new for 2024, easyJet will launch flights from London Gatwick to the new Salerno Costa d’Amalfi Airport as of 13th July, making it easier than ever to access Italy’s most beautiful coastline and Hotel Santavenere in particular.

Managing Partner at Lemongrass, Abigail Best, comments: “We are so excited to have such a diverse range of new European clients joining our portfolio of travel clients, all with very special USPs. We look forward to supporting their UK communications and generating fantastic results for them.”