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MLT Vacations launches new loyalty recognition program for top travel agents

Known as the MLT Vacations Diamond Program, the new program replaces the previous STAR program and rewards travel agency owners for their strong sales, loyalty and dedication to MLT and its brands.

ATLANTA (March 12, 2014) – MLT Vacations, a leading U.S. provider of world-class, tailored vacation packages, announces the launch of a new loyalty recognition program for its top-producing travel agent partners.

Known as the MLT Vacations Diamond Program, the new program replaces the previous STAR program and rewards travel agency owners for their strong sales, loyalty and dedication to MLT and its brands.

“The new Diamond Program is more robust, more dynamic, and is based on recommendations from travel agency feedback and surveys, competitive analysis and internal focus groups,” said MLT Vacations President John Caldwell. “We felt strongly that simply tweaking the previous program would not be sufficient. The new program reflects our ongoing appreciation of and commitment to our top-producing travel agency partners.”

The Diamond program is another step toward MLT Vacations’ closer alignment with its parent company, Delta Air Lines. The new program leverages airline resources, unique to MLT Vacations, to offer more meaningful rewards to its top-earning travel agent partners.

Some of the benefits for travel agents that achieve Diamond-level status with MLT Vacations include:

  • Exclusive discounts and savings that can be passed along to clients
  • Personal travel benefits including hotel discounts and complimentary air
  • Diamond-only recognition trips
  • Listing on the travel agency locators on Delta Vacations and Aeromexico Vacations consumer websites
  • Advanced notification of training opportunities, including MLT University
  • Invitations to partner/supplier events.

The Diamond Program features three levels: Diamond, Diamond Preferred and Diamond Elite. Each level has a threshold based in part on annual revenue and year-over-year growth.

“The previous program only had two levels,” said Caldwell. “Having a third category not only allows us to better reward our top-producing accounts; it also provides us with higher levels of engagement with entry-level Diamond accounts and growth accounts.”

In cooperation with Delta and its strategic partners, including Air France, Alitalia and Aeromexico, MLT Vacations brings its travel agent partners and their clients superior levels of service, the lowest airfares, more ways to earn award travel, and a lowest price guarantee for their vacation packages.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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