Application designed especially for Chinese market presents simple, easy-to-navigate guide to Dubai luxury shopping destination.
DUBAI, UNITED ARAB EMIRATES – Mall of the Emirates has launched a new digital initiative targeting Chinese shoppers visiting the biggest and most prestigious lifestyle and luxury shopping destination in the Middle East.
A mobile app designed especially for the Chinese market presents a simple, easy-to-navigate guide to Dubai’s enormous “shopping resort” showcasing a mammoth array of more than 630 international brands.
The customised content explains all Chinese visitors need to know about Dubai and Mall of Emirates before they even arrive.
It provides a comprehensive gateway in advance of visiting with a Holiday Planner & Download Directory, as well as tourist and beach attractions, local weather, travel tips, VIP Tours booking and store locator.
When in Dubai, the home screen adapts automatically with essential information about shopping at Mall of the Emirates.
Links detail the staggering range of luxury fashion houses and brands, jewellery and watch designers, and a multitude of dining and entertainment options.
Additional helpful links even include a currency converter and tip calculator.
Dedicated sections extend to beach destinations, nearby leisure activities, site-seeing and VIP Tours, and 5-star hotels connected to Mall of the Emirates.
The digital guide complements a ‘red carpet’ welcome for Chinese visitors to Mall of the Emirates which also includes Mandarin speaking assistants, exclusive offers to Chinese shoppers and shuttle services – as well as Union Pay acceptance for ease of credit card spending.
The new initiatives were unveiled by Mall of the Emirates during a Dubai Toursim Roadshow 2016 to China from March 2-12, with promotions in Shenzhen, Wuhan, Yinchuan, Lanzhou and Urumqi.
The roadshow targeted China’s independent tour operators (FITs) and MICE business, with Mall of the Emirates meeting over 30 key buyers, along with presentations to over 300 key industry stakeholders.
Mall of the Emirates is the flagship of the Majid Al Futtaim retail empire, which also operates the shopping hubs of City Centres Deira, Mirdif and Me’aisem. Over 630 stores and anchor stores include the world’s best-known brands from Borders, Debenhams, Harvey Nichols, Marks & Spencer to H&M, Zara, Phat Farm – and new luxury Fashion District offers more than 80 of the world’s most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel, Christian Louboutin, Versace, D&G, Ferragamo and the Middle East flagship for Prada.
More than 100 international restaurants and cafes range from ski-lodge Apres and South African steakhouse to new arrivals Texas de Brazil and Chinese restaurant Din Tai Fung.
The region’s first “shopping resort” also features world-class leisure attractions, headlined by Ski Dubai, the Middle East’s first indoor ski resort and one of the biggest tourist attractions in the UAE. It features a 400-metre ski run and the world’s first indoor ‘black run’ down an 85-metre mountain. Adjoining the slopes is a Snow Park play area of sled and toboggan runs, ice slide, climbing towers, penguins and an ice grotto. Recreational highlights extend to a new 24 screen VOX cinema complex – the largest, most luxurious and technologically-advanced in the Middle East – and Magic Planet, 9,000 square meters huge games and arcade area for children and young adults, complete with roller coaster, 12 bowling alleys and 180 game machines.
“With growing numbers of Chinese visitors stopping in Dubai to enjoy world-class shopping and duty free prices, we are delighted to make the experience more welcoming and easier for them with this innovative mobile application,” said Hussain Moosa, Associate Director for Mall of the Emirates.
Developed & owned by Majid Al Futtaim Properties, it is strategically located in the heart of “New Dubai”, at interchange four on Sheikh Zayed Road. It is also home to the Dubai Community Theatre and Arts Centre (DUCTAC), under the patronage of HRH princess Haya Bint Al Hussein, housing a 530-seat theatre, art galleries, studios, music school and library.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.