Travel search site launches new Alliance filter to help with flight selection.
Leading meta-search momondo.co.uk this month surveyed a cross-section of 2,000 GB citizens, to find 12% are members of Frequent Flyer Programs (FFPs).
Furthermore, momondo confirmed this sector is an active market. Over the last 12 months, 41% of frequent flyer scheme members chose to book a flight between 1–2 times with a certain carrier, solely to claim airline points, with the frequent flyer scheme through which it was part.
Indeed, 10% of frequent flyer scheme members chose to book certain flights for points between 3-4 times, and 6% choose flights five or more times, solely to earn points through their Frequent Flyer Program, or Alliance.
The search site has acted on this data, launching an Alliance filter, to help with flight selection – offering a valuable function to this section of British travellers. The filter enables members of Frequent Flyer Programs to easily find the cheapest and most convenient flights from airlines in their chosen alliances – for example One World, Sky Team or Star Alliance, letting them earn points as they fly.
The filter appears on the left hand side of the flight search results on momondo, between the ‘via’ and ‘airline’ filters.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
