The campaign promotes the best experiences England’s seaside destinations have to offer, from the traditional fun of building sand castles and exploring rock pools, to boutique shopping and restaurants using the finest local produce.
VisitEngland, the national tourist board, launched a new multi-channel marketing campaign designed to boost domestic tourism in 2013 by promoting short breaks in some of England’s most iconic seaside destinations. The campaign is the fifth of six launching from January to March, covering the four key themes of countryside, coast, heritage and culture, funded in part by the Government’s Regional Growth Fund.
The campaign promotes the best experiences England’s seaside destinations have to offer, from the traditional fun of building sand castles and exploring rock pools, to boutique shopping and restaurants using the finest local produce. All this combined with a wealth of exciting indoor and outdoor attractions means an English seaside break has something for all the family – all year round!
The destinations partnering with VisitEngland in this campaign are:
- Blackpool
- Bournemouth
- Dorset
- The English Riviera
- Portsmouth
- Skegness
- South Shields
- West Norfolk (Hunstanton)
- East Yorkshire (Bridlington).
The campaign incorporates a range of national online, broadcast and print elements in partnership with network radio stations Classic FM and Gold FM, as well as the Daily Mail and Mail on Sunday. There is also a substantial programme of digital and social media activity, including Facebook competitions, video content, and a dedicated section on visitengland.com.
James Berresford, VisitEngland’s Chief Executive, commented: “This exciting campaign is one of several launching this year with the aim of growing tourism in England. It aims to inspire UK residents to explore our iconic seaside resorts by tapping into the nostalgia of a holiday by the sea – whether it’s a revisiting a favourite walk on the pier, or trying something new like a surfing lesson! This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.”
This new marketing activity is part of VisitEngland’s three-year investment project called ‘Growing Tourism Locally’. Funded by £19.8million from the Government’s Regional Growth Fund, the project aims to generate £420million in additional tourism spend over the 2012-15 period and inspire more UK residents to take more holidays and short breaks at home. The project aims to stimulate local employment to create jobs in the tourism sector by 9,100 over a three-year period to March 2015.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
