Onyx’s new analytic data services platform enables hotels to better understand their business performance in key areas, both historically and compared to industry benchmarks.
DALLAS – Onyx CenterSource introduced a full suite of analytic data services designed to assist its clients across the industry in boosting earnings by optimizing their distribution strategies.
Onyx’s new analytic data services platform enables hotels to better understand their business performance in key areas, both historically and compared to industry benchmarks. Through the tool, hotels can view snapshots of individual property performance and drill into more detailed views like geographic analysis, variable commission, and operational reporting. Onyx hotel clients can also leverage the platform to better understand the return on investment of their strategic vendor partnerships.
Mark Dubrow, Onyx chief executive officer, said, “Our clients across the industry have chosen Onyx as their hospitality payments partner for over 25 years. Today, we are broadening our capabilities to include an actionable analytics platform that we have developed based on their feedback and input. Our clients told us they needed more accurate, centralized data to understand, assess and make better-informed business decisions. This solution makes those actionable insights readily available to users. We anticipate rolling similar tools out to the agency community soon.”
Bill Nicholson, Onyx chief product officer, added, “One way Onyx provides unique value is by aggregating travel agency booking data with hotel client stay data, or consumed information. While other industry reporting services incorporate booking data, almost none include the data on bookings realized. These insights, which are uniquely available through our data platform, allow our hotel and travel agency clients to facilitate more profitable relationships and drive business results. The platform also enhances hotels’ access to data across brands and geographic regions in deeper detail.”
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