OpenJaw t-Retail platform powers the new Instants V. for France’s largest online travel agency to reinvent short-break tourism in France.
OpenJaw Technologies, a leading online technology partner of the world’s biggest travel brands, announced that it has partnered with France’s largest Online Travel Agency (OTA), Voyages-sncf.com, to extend its travel retailing strategy. The OpenJaw t-Retail Platform is providing the unique shopping experience, Instants V., which offers the merchandising of leisure activity tickets, along with train journeys. It represents an investment by Voyages-sncf.com in growing a ‘short-break’ market in France, based around events.
Voyages-sncf.com has partnered with several key leisure service providers, most notably France Billet, France’s premier ticketing agency. The OpenJaw t-Retail Platform connects leisure activity inventory with curated content and provides the merchandising intelligence to build the final product offering.
Key features of Instants V.:
-A carousel of rich content including images, videos, and information. It facilitates an inspirational browsing experience for events, across five categories: Concerts and Shows; Sports; Festivals; Museums and Exhibitions; and Theme Parks.
-Powerful search capabilities including: by event, by event type, and by location.
-Cross-sell and dynamic packaging of train journeys with event tickets in a single transaction.
-The same sophisticated train ticket purchase experience as SNCF, including: four train fare options, search by time, select ‘earlier/later’ trains, and select routes.
-Train inventory and pricing are delivered in real-time for accuracy and to ensure customer satisfaction.
-A range of innovative fulfilment options including: email delivery and pick up in a partner store, train station or FNAC.
-Social sharing is made possible via integration with Facebook, Google+, and Twitter.
Instants V. takes a seamless, omni-channel approach to retailing and is currently available across web and Contact Centre. Future plans will see Instants V. delivered on mobile.
“Large travel companies, such as Voyages-sncf.com, no longer consider themselves just as travel service providers ,but are embracing the travel retailing model which puts the customer at the heart of online success,“ said Kieron Branagan, CEO, OpenJaw. “By enabling seamless shopping within an inspirational environment, the t-Retail Platform is helping innovators like Voyages-sncf.com differentiate their offer and strengthen their competitive advantage.”
With sales revenues of €3.6 billion in 2012 and 68 million tickets sold, Voyages-sncf.com ranks as the number one e-commerce site in France.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
