Voyage PRide is designed to integrate all aspects of public relations and innovative social practices to build profitable customer relationships.
Pamil Visions PR announced the launch of a new digital influence service called Voyage PRide for Travel and Hospitality, designed to help small hotel chains, and independent hotel owners, as well as digital travel startups, and other businesses in the industry, quickly address changes and tendencies that shape how travelers are seeking information and make decisions when they consider a destination and accommodation.
An in-house research performed by Pamil Visions in 2012 showed that travelers consult more social media and review sites before they book a hotel, with travel guides secondary on their list of priorities. When it comes to joining travel startups, the decision follows an impulse based on recommendations by mainstream journalists and social media influencers. For travel and hospitality businesses this translates into a dire need to expand their PR and advocacy programs in social media environments, to interact directly with potential consumers and peers. Voyage PRide is designed to integrate all aspects of public relations and innovative social practices to build profitable customer relationships.
Voyage PRide will be led by a team of travel PR and social media experts, and will offer a range of integrated professional services that extend beyond traditional public relations and social media management outreach and engagement, to also include business development, content marketing and more.
“Travel and hospitality businesses need to adapt to a constantly changing environment, and greater customer demand,” said Mihaela Lica Butler, Founder and Senior Partner at Pamil Visions PR. “We saw a need to expand our existing travel and hospitality practice with an integrated offering that addresses the needs of modern businesses and puts them in the best light in front of today’s savvy travelers.”
Voyage PRide for Travel and Hospitality includes:
- Content strategy that aligns marketing and sales content with customer needs
- Search and content optimization and content marketing solutions
- Social strategy and social community management
- Influencer engagement and activation
- Personalized interactions based on customer needs and social profiles
- Relevant brand information in monthly bulletins or press releases
- ROI-focused social media and PR campaigns.
Pamil Visions fosters a deep understanding of the travel and hospitality environment rooted in over 10 years of ROI-driven work with various companies in the field. As there are several channels where travelers are seeking information, opinions and the experiences of like-minded people before they make a purchase decision, the role of Pamil Visions PR, through Voyage PRide, will be to identify the best channels for a specific travel and hospitality business, then to engage communities with relevant, pertinent messages, focused on their needs and expectations.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
