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Qatar Airways introduces new premium amenity kits

Award-winning first class cabin on the Qatar Airways A380 aircraft.

Award-winning airline partners with BRICS and Castello Monte Vibiano Vecchio to complement Qatar Airways’ Business and First Class experience.

DOHA, QATAR – Qatar Airways has signed an exclusive three-year partnership with premium purveyors BRICS and Castello Monte Vibiano Vecchio to elevate the airline’s premium cabin experience.

BRICS, the Italian maker of stylish travel bags, has created a bespoke premium amenity bag inspired by their world-famous Bellagio series. The First Class amenity kit will come in four colours: black, grey, burgundy and white, with full grain leather inserts paired with a high-tech shell designed with contrasting stitching accents, with Tuscan leather trim.

The BRICS Business Class amenity kit is inspired by the Sintesis line of trolley bags, is an asymmetrical shape, also in four colours: black, grey, burgundy and white, featuring innovative lightweight materials that provide functionality with style.

Qatar Airways has partnered with BRICS in an exclusive three-year term to provide its premium travellers with the finest keepsake amenity kits. The amenity kits also exclusively feature products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser in Business Class, with the added Night recovery cream for First Class kits.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways curates the finest travelling experience of any airline, by focusing on the entire passenger experience. No detail is too small to go unnoticed, which is why we have sought out the finest producers in the world to create an amenity package that adds value to the journey. We do not rest on our award-winning premium laurels, but rather continually evolve in order to meet and exceed our customers’ expectations. In early 2017, we will introduce an historic and revolutionary Business Class experience that no other airline can offer, and our premium amenity kit redesign featuring some of the world’s leading luxury products is a preview to our refreshed approach.”

Qatar Airways Senior Vice President of Customer Experience, Mr. Rossen Dimitrov, said: “We choose to partner with these brands because they represent quality, with a true understanding of how their products elevate the experience for every customer. We choose to work with the best in order to complement the personalised on-board service our passengers should expect on every Qatar Airways flight. We have been consistently recognised for our best-in-class product and service, and we will continue to seek ways to always improve and stay a leader in the minds of our customers.”

Attilio Briccola, BRIC’s Chief Executive Officer, said: “We consider Qatar Airways as the best airline to partner on the amenity kit project. Our motto is Made in BRIC’s, where fashion meets function and elegance meets innovation: in our company, we consider the quality of our products the main and most important topic, that helps us to retain our loyal consumers. We are honored to share our values with Qatar Airways, such a premium and prestigious airline and to be part of their great passenger travel experience."

Lorenzo Fasola Bologna, CEO of Castello Monte Vibiano, the first certified carbon neutral olive oil farm in the world, stated: "Qatar Airways always offers top-end brands, products and services to its customers. We are proud to offer our line of unique skin care products exclusively to Qatar Airways First Class and Business Class customers. Our cosmetics are the result of years of detailed research in the extraction of polyphenols, nature's most powerful anti-aging antioxidants, coming from the world-class, award-winning Castello Monte Vibiano olives. We are delighted, as a partner, that Qatar Airways premium customers can enjoy the benefits of our cosmetics in-flight and long after the flight has landed."

Qatar Airways wins a trifecta of awards from Global Traveller magazine

In a magnificent reception held by Global Traveller magazine, Qatar Airways was awarded three honours: Best Airline for International First Class, Best First-Class Seat Design and, for the third time, Best Airline in the Middle East. The event, held in The Peninsula Beverly Hills hotel, was attended by over 25 other industry representatives and also marked the start of the Global Traveller’s charitable initiative for The Leukaemia & Lymphoma Society.

The Global Traveller Awards, celebrating their 13th year, are noted for being reader-driven. The 2016 voting process included more than 22,000 voters from across the United States in over a dozen categories; highlighting the stiff competition for these prestigious titles. Readers of Global Traveler are known for their extensive international flying and preference for First and Business Class travel.

Qatar Airways Group Chief Executive, His Excellency, Mr. Akbar Al Baker, said: “Qatar Airways takes pride in the many awards bestowed upon us and to win recognition from passengers who are familiar with the ins and outs of international travel, is especially rewarding. Providing the world’s best Premium Class travel continues to be our goal. For luxury global trips, there is no better choice than Qatar Airways’ award-winning service.”

Qatar Airways' First Class cabin features eight suites on the upper deck of the A380 in a 1-2-1 configuration. Each seat features a 90-inch pitch with a fully lie-flat bed, 26-inch HD in-flight entertainment screen and direct aisle access. The First Class cabin also offers features exclusive spa-inspired bathrooms with luxurious amenities to ensure passengers enjoy a comfortable and leisurely flight.

Likewise, Qatar Airways Business Class continues to receive top mentions from around the world; including Skytrax “World’s Best Business Class” and “Best Business Class” from Business Traveller Awards. In the past few months, Qatar Airways was awarded “Airline with the Best Business Class Service in the World” and “Best Airline in the Middle East” from Business Traveller USA; plus Travel Weekly recognised the airline’s International Business Class experience on the A350 aircraft with a Gold award. The airline will introduce a new Business Class concept in the first quarter of 2017, refreshing an already award-winning product and taking it to the next level.

Global Traveller prides itself on connecting business travellers with the latest in travel trends and offerings. Qatar Airways has been frequently featured in the magazine as the airline continues to raise the bar of quality service in the air. The oneworld alliance took home the title of “Best Airline Alliance.” Qatar Airways has been a member of the oneworld since 2013.