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Radixx launches into rail industry in partnership with Brightline to support Florida network

Brightline is the only private high-speed passenger rail system in the United States designed to reinvent travel and take cars off the road, connecting city pairs and congested corridors that are too close to fly and too long to drive.

MIAMI AND ORLANDO, FLA. – Radixx, a Sabre company and leading airline retailing software provider, announced the company has entered into a partnership with Brightline, the only private high-speed passenger rail system in the United States. The entrance into the rail market comes at a time when there is significant opportunity in domestic travel options as Americans look for alternatives to flying and driving, and are seeking more sustainable travel options.

Brightline is the only private high-speed passenger rail system in the United States designed to reinvent travel and take cars off the road, connecting city pairs and congested corridors that are too close to fly and too long to drive. Brightline has existing operations in Florida between Miami, Fort Lauderdale, and West Palm Beach with construction underway to extend the line to Orlando.

Later this year, Brightline will go live on Radixx Res, a cloud-hosted passenger service system (PSS) that offers unlimited ancillary upsells and will help the rail system maximize revenue and improve the overall passenger experience. To further enable a passenger-focused experience, Brightline will utilize Radixx Retailer, the advanced retailing module built within the PSS.

Brightline will also take advantage of Radixx ezyCommerce internet booking engine to reveal their brand identity and digital storefront. The flexible Content Management System (CMS) is built with a modern and intuitive user interface and design that allows users to manage their content and adjust offers in minutes. The built-in Profiles Module will allow Brightline to present personalized offers at the right time to the right passenger.

“Brightline always prioritizes the guest experience and works hard to identify the best technology solutions to meet the demands of our travelers,” said Ramon Milan-Peeneda, Brightline’s chief technology officer. “We were impressed with Radixx’s ability to meet our timelines and feel confident that their partnership with Sabre will bring the highest level of value to us and our guests.”

Brightline’s strong retail focus is complementary to the Radixx Insight analytics and revenue optimization platform which will enable Brightline to leverage its data to increase the effectiveness of retailing and improve the efficiency of operations. To better serve the communities in which it operates, Brightline will also contract the use of Radixx Insight Marketing+ to develop customer segmentation strategies and create and manage digital marketing campaigns. This advanced module of Radixx Insight will provide advanced market analysis and timely recommendations to promote adaptive decision making and allow Brightline to monitor the performance of each campaign

“We are thrilled to enter into the high-speed rail market with an innovative partner like Brightline,” said Blair Hughes, vice president of global sales at Radixx. “As we learned more about Brightline’s business model, we were excited to see all the ways that the Radixx solutions complemented their needs as a rail provider.”

The rail system will also implement Sabre’s cloud-hosted operations management solution, Movement Manager, to improve daily route operations, provide reliable service, and contribute to enhancing the passenger experience.

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