Rise of the ‘Staycation’ in the UK

Summer 2013 marks the rise of the ‘Staycation’, with 16 of the top 50 most popular destinations located in the UK. This is based on searches on hotel comparison website trivago.co.uk between 1st June and 30th September 2013.

This is a sharp increase in comparison to the summer of 2012, where only two UK destinations (London and Blackpool) featured in the top 50. London has moved from the 10th most popular destination during the summer of 2012 to the most popular destination during summer 2013. Other UK destinations in the top 20 this year are Edinburgh, Manchester, York, Liverpool, Brighton and Glasgow.

Spain is the UK’s favourite overseas destination, with 13 of the top 50 destinations located on mainland Spain or the Spanish islands. Barcelona is the second most popular destination, with Benidorm, San Antonio, Costa Adeje and Palma de Majorca in the top 30.

Although still the UK’s favoured summer destination, Spain has decreased in popularity compared to last summer, when 25 of the top 50 destinations were Spanish. During the summer of 2012, Benidorm was the UK’s favourite destination, with Barcelona, Salou and San Antonio all in the top ten.

Dublin did not feature in the top 50 summer destinations of 2012, but this year has risen to the tenth most popular destination amongst British travellers. Events of The Gathering, a year-long celebration of all things Irish, could be attracting visitors this summer.

Paphos in Cyprus has dropped from the ninth most popular destination during the summer of 2012 to number 45 in 2013. This could be due to the financial crisis of March 2013, resulting in travellers being less likely to book their summer holiday there.

Hotel Cost per Week
During their summer holidays, UK travellers spend an average of £563 per week for a standard double room in their chosen hotel. This is based on searches on trivago.co.uk for a minimum of 7 nights between 1st June and 30th September 2013.

Based on the 24 most popular country platforms on trivago, Norwegians spend the most on their hotels, averaging £696 per week. This is followed by Canadians at an average of £629 per week.

The nationalities who spend the least on their summer holidays are Hungarians (at an average of £239 for a 7 night hotel stay), Romanians (average of £291 for 7 nights), Polish (average of £308 for 7 nights) and the Turkish (average of £318 for 7 nights).

Vicky Karantzavelou

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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