New Port-au-Prince-based carrier plans Western Caribbean hub; expansion to Jamaica, Turks & Caicos and beyond.
FORT LAUDERDALE, FL – SBPR Corp., a South Florida-based public relations agency specializing in travel and lifestyle communications, has expanded its client roster with the addition of Sunrise Airways. A new start-up airline based in Port-au-Prince, Sunrise currently serves domestic routes within Haiti operating 19-seat Jetstream 32 EP aircraft manufactured by BAE Systems. The carrier plans to expand its route network in 2013, launching new service to Kingston, Jamaica and Providenciales, Turks & Caicos as first steps toward establishing a hub in Port-au-Prince to better serve air travel needs within the Western Caribbean.
“While the Eastern Caribbean has long been well-served by hub operations in San Juan, we here in the West have generally been forced to endure lengthy connections outside the region,” said Philippe Bayard, President of Sunrise Airways. “Sunrise Airways aims to change the old paradigm, creating enhanced, more efficient air service options for business and leisure travelers in our corner of the region, while also boosting business development and tourism prospects here in Haiti.”
SBPR will provide marketing communications services for Sunrise Airways targeting the general traveling public in the Caribbean, as well as international markets and the broader aviation industry at-large.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
