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SSI expands global reach of B2B solution with Flying Blue partnership

Teams with Air France and KLM as part of growing SSI B2B inSSItes platform.

NICE, FRANCE – ESOMAR Congress – As a leading global data solutions and technology company, SSI takes another major step forward in global B2B research by announcing a new partnership with Flying Blue – the loyalty program for Air France and KLM. The partnership allows members of the airlines’ frequent flyer program to join a new business research panel from SSI called Opinion Rewards Club. Opinion Rewards Club members, part of SSI’s B2B inSSItes business solution, will earn points for sharing their opinions at

SSI’s B2B inSSItes solution offers a full range of products and services from precise targeting of business people using questions designed by methodologists, to survey design, programming and hosting, data analytics and reporting. Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types. Respondents are selectable by revenue, employee size, geography and vertical market.  

“We’re excited to expand our SSI B2B inSSItes platform with another leading global loyalty program like Flying Blue,” said Chris Fanning, president and CEO of SSI. “Air France and KLM add more high quality capacity to our rapidly growing global proprietary panel. Our continued B2B and other panel expansions are enabled by our industry leading integrated technology platform.”

“As a leading frequent flyer program in Europe and in the United States, Flying Blue is always looking for ways to augment our customer award options,” said Jean-Pascal Amblat, Flying Blue Partnerships Officer. “It is because of our loyal members that Flying Blue has grown into the award-winning program it is today. We partnered with SSI because of their unique approach to designing a program that includes a Flying Blue branded panel Website and the exclusive use of our own loyalty currency which automatically posts to accounts.”

Flying Blue frequent flier members will join other premier loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels as part of SSI’s B2B inSSItes solution. Flying Blue’s exclusive rewards program for frequent fliers, allows customers to earn points even faster with partner programs.

“SSI is delighted to align itself with Air France-KLM, a global leader in air transport,” said Bob Fawson, SSI chief access, supply and engagement officer. “Just as Air France-KLM looks to provide the very best travel experience for its customers, SSI places a huge emphasis on respondent experience to ensure we keep the members of our proprietary panel happy and loyal which translates into better quality data. This partnership, along with SSI’s global scope and technology, is establishing B2B inSSItes as a leading global B2B research solution.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.