TripAdvisor study reveals the largest and fastest growing markets showing interest in United Arab Emirates accommodations on world’s largest travel site.
DUBAI, UAE – TripAdvisor revealed the fastest growing inbound tourism markets showing interest in United Arab Emirates accommodations on the site. The study shows that the USA is the fastest growing major inbound tourism market for the United Arab Emirates? with over 20 percent year on year growth in traveller interest on TripAdvisor, followed by Australia and the United Kingdom.
USA revealed as fastest growing inbound tourism market for UAE accommodations
Top 5 fastest growing major markets researching United Arab Emirates accommodations on TripAdvisor:
|
Markets for greatest year-on-year growth in sessions looking at UAE accommodations
|
Year-on-Year growth in user sessions looking at UAE accommodations (taking into account natural market growth) |
Percentage market represents of total international traffic to UAE accommodations on TripAdvisor |
|
1. USA |
21% |
8% |
|
2. Australia |
14% |
4% |
|
3. UK |
10% |
19% |
|
4. France |
6% |
4% |
|
5. India |
5% |
7% |
One in five travellers researching accommodations in the UAE on TripAdvisor is British.
Interest from UK travellers between March 2012 and March 2013 represented over just under a fifth of all traffic to United Arab Emirates accommodation pages on TripAdvisor, highlighting the fact that British travellers are a vital source of tourism for the UAE.
Top 5 markets overall for travellers researching United Arab Emirates accommodations on TripAdvisor (Based on overall user sessions March 2012 to March 2013):
1. United Kingdom
2. United Arab Emirates
3. United States
4. Russia
5. Germany
As well as leading the pack for overall sessions on TripAdvisor looking at holiday options in the United Arab Emirates, British travellers have also shown a ten percent increase in interest year over year, taking into account natural growth in the market and across the world.
“Interest in United Arab Emirates accommodations on TripAdvisor overall has increased 15 percent year-on-year, confirming United Arab Emirates as a desired destination by travellers from around the world,” said Dan Cross, Territory Manager Business Listings, Middle East and Africa, TripAdvisor for Business. “It’s encouraging to see a significant increase in traveller interest from international markets such as the United States, Australia and the UK. The growing interest from inbound markets will help accommodation owners define their marketing targets as they look to capture more attention from international travellers in 2013 and beyond. We encourage all owners to seize this opportunity by registering for their property on TripAdvisor and making the most of our online marketing tools.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
